Please select your home edition
Edition
Jeanneau AUS Sunfast 728x90

And as the year begins we are blowing our own trumpet!!

by Brendan Maxwell on 4 Jan 2014
.
Well who else will do it??

Sail-World.com was launched in August 2000, we made it to 2014, who would have thought!!

In March 2013, the little Aussie battler www.Sail-World.com became the most visited sailing web site in the world and has not been headed since.


In the last six months we have averaged 400,000 unique users each month - that is 4 x MCG's, eight times Sanctuary Boat Shows, six times Sydney International Boat Shows, not once a year but every bloody month.

Obviously the America's Cup was a major boost but the traffic trend continues upwards but when you think about it’s not surprising...

At the World Yacht Racing Forum 2013 (WYRF) in Gothenburg, the attendees voted on the most important media for sailing at 80% of the audience is the internet… TV is 17% (but who has that budget?) whilst print is down to 3%.

And put that in context, after almost half a century of sailing media domination... the latest figures suggest that one of the best known Australian sailing and yachting magazines now has less than 4,000 subscribers per month. That’s the number of readers Sail-World hit this year at 4am on January 1st 2014

In 2000 we registered Sail.World.com not sail.aus or sailing.aus. It’s not rocket science we followed the standard media model, good enough for News Ltd. Good enough for us, a mix of local news and international content, 24x7 news.

We had competitors then, their names go down in history, Quokka.com, BoatingOz, Yachte, Sailingonline, but they did not last the distance.



And as we've spread our content has become more international as well, we had the largest media contingent at the last two Olympic Games and the America's Cup, and we will have the most significant media presence on the ISAF Sailing World Cup circuit in 2014. And then it’s the Volvo Ocean race, our European head office is just 40 mins down the road from Alicante, the VOR HQ and race start, so you can imagine that our coverage will be more intense than others.

As multimedia becomes the best content delivery, our Sail-World feature articles have gained more and more traction with a mixture of text, images and video delivering feature material in a way that other media cannot.



In 2014 we will launch 11 new sites, yes 11, that will bring the group to 30 sites, we operate 24x7, and our news is published in 78 languages, some 15 of those we have 1200+ sailing technical words and phrases that have been translated by our team.

By the end of 2014 we expect that list will have grown to 30 languages, meaning Sail-World assisted translations will be available to 95% of the sailing readers worldwide.

And so the growth continues, traffic up more than 50% in 2013, with more than three million unique visitors.

GAC PindarX-Yachts AUS X4 - 660 - 3Pittwater to Paradise 2018 660x82

Related Articles

Knots are great, but beware of limitations
Paul Dyer, technical manager at Marlow Ropes, tests the effects of knots and splices on rope strength. Paul Dyer, technical manager at Marlow Ropes, tests the effects of knots and splices on rope strength. There's a knot for every application and for many applications there is no better solution than a knot. Nonetheless it is important to be aware of the limitations of knots.
Posted on 3 Aug
Marine Clearance Centre now open
Boating Central, the online division of Power Drive Marine Pty Ltd, are opening clearance centre location in Geelong. Boating Central, the online division of Power Drive Marine Pty Ltd, are opening clearance centre location in Geelong, Victoria. The company is looking to work with partners to provide solutions to clear excess inventory.
Posted on 31 Jul
Volvo Penta returns as official engine supplier to Volvo Ocean Race
Designed to withstand the toughest conditions Volvo Penta D2-75 with Saildrive engines completed first lap of the planet In the next edition, starting 22 October, Volvo Penta will provide hands-on technical expertise 24/7 to the race teams as the fleet prepares to race three times more Southern Ocean miles than in recent editions.
Posted on 4 Jun
AkzoNobel named as official supplier to the Volvo Ocean Race Boatyard
The competing boats– including team AkzoNobel’s brand new Volvo Ocean 65– have already been coated with Awlgrip products AkzoNobel will be the official coatings supplier to the Volvo Ocean Race Boatyard in 2017-18, after signing a deal to ensure that the fleet of Volvo Ocean 65 racing yachts will be coated with the company’s International and Awlgrip range of products
Posted on 29 May
North Technology buys Hall Spars from receivership
North Technology Group (NTG) has announced the acquisition of the Hall Spars business out of receivership. North Technology Group (NTG) has announced the acquisition of the Hall Spars business out of receivership. The Hall Spars US parent company announced in early 2017 that it would be closing the doors due to well publicized financial challenges. The acquisition covers Auckland and Brekens and Hall Spars will re-establish in Rhode Island
Posted on 9 May