Please select your home edition
Edition
Hella Marine - NZ - 728 - July

Australia made its presence felt at the Singapore Yacht Show

by AIMEX-Superyacht Australia on 15 Apr 2014
one 15 marina - the venue of the Singapore Yacht Show. Singapore Yacht Show
Superyacht Australia ensured the capability and expertise of the Australian Superyacht industry was ever present at the Singapore yacht show and conference by supporting two key events over the 6 day period.

These events provided a platform to showcase what Australia has to offer to the Asian market and were facilitated via the Australian governments Asia engagement strategy programme.

The networking events organized during the show and conference were considered by many more valuable than the conference itself. Key stakeholders from around the world were at the show, some not exhibiting but making sure they had a good feel for what is happening in Asia and evaluating the show for next year. The Captains Lounge was a hub of activity attracting many of the Captains, key media and stakeholders over the 4 day period. The lounge was sponsored by Superyacht Australia and prominent industry player MTU. MTU, also a Superyacht Australia member had a significant presence at the show.

Peter Luke, Superyacht Solutions, a key Australian business in the superyacht sector stated 'Singapore is certainly now for our company the leading show in Asia. It is the ideal hub for the Asian industry for a number of reasons, the language, the facilities and the ease of access.

'The show has been really valuable for us in the identification of business opportunities and the opportunity to network with the key players. Luke said 'Having a platform like the Captains Lounge to use as a base and to catch up with industry was invaluable for the Australian members present and this kind of support from your industry association is what you want to see.'

Similar comments were received from Hillary Buckman Editor-in-chief and Director of Ocean Magazine, a media partner for the event. Buckman said 'With part of our focus looking to push more into Asia being at the show was critical to get a feel for the Asian Market and catch up with industry personalities.'

She continued: 'Having Superyacht Australia sponsor the welcome function for the conference and partnering with MTU in the Captain’s lounge was great profile for Australia and a real benefit to the members present. Ocean Magazine supported the Australian presence by placing their magazines in the lounge.'


Asia is a critical market for Australia with the ever growing number of yachts cruising in the region. Despite the fact that chartering is not as easy as the industry would like, this is not stopping a strong focus on bringing the big yachts to Asia. This was clearly evident with the number of global brands displaying yachts at the Singapore Yacht show with several members of SYBASS present. With over 80 boats and superyachts like Cloud 9, Exuma & Vertigo amongst this significant on water display, the Singapore Yacht show has certainly come of age.


Marine one 15 owned by Arthur Tay, is the perfect venue for this event and one would have to be impressed by Tay’s initiatives, foresight & design when developing this amazing complex of accommodation, marina, conference facilities and restaurants. Having the W hotel in the complex alongside high end residences makes this spot the perfect location for Asia’s premier yacht show.

It can certainly be claimed by show owner Andy Treadwell that this is becoming without doubt the premier superyacht show in the Asia Pacific region. Treadwell and his team of experienced players Phil Blake, Nicola Tyler, Clare Wray plus many others understand what it takes to put on a successful show, they worked tirelessly to ensure exhibitor’s expectations were met, never an easy task with so many competing interests.

Superyacht Australia CEO MaryAnne Edwards said 'Having a presence at this show is important for Australia. It is the perfect platform to promote the capability and expertise in the Australian superyacht sector and speak to key stakeholders regarding the attractions cruising Australia has to offer. Yes we are a long way from traditional markets but there is no doubt with Asia becoming such a hub, cruising further down to Australia is becoming far more attractive and feasible. The quality of our refit yards and the experience of our superyacht agents are well known. Feedback received at the show by Superyacht Australia members present: Rivergate, Superyacht Solutions, Ocean Alliance, Riviera, Ocean Media and other key Australian players in the superyacht sector confirms Australia is considered a key player in the market. We just have to work harder to get our government to see the huge potential in this industry sector.'

Going up against the Shanghai show always meant a number of key Australia players would be absent however Edwards said she believed next year if the dates did not clash a greater contingent of Australian exhibitors would be at the show.

Edwards said 'It will be interesting to see the true outcomes from the show and the growth in visitor numbers. It is always hard to quantify the true results from these events but whatever we hear in the media, the true picture will certainly circulate word of mouth around the industry. For Australia it will be critical to maintain a high profile in Asia to take advantage of the opportunities this growing region creates for the Australian superyacht sector and we for one will be back next year.'

More at www.superyacht-australia.com

BIA 2016 Sydney Boat Show 660x82Barz Optics - Kids rangeInSunSport - NZ

Related Articles

Dufour Yachts 63 Exclusive, deck layout
Dufour Yachts is very pleased to unveil awaited information about the New Dufour 63 Exclusive. Dufour Yachts is very pleased to unveil awaited information about the New Dufour 63 Exclusive. In this episode, we present you key elements about the deck layout, which embodies the most innovative features brought in a sailing yacht.
Posted on 23 Jul
A boater's paradise at the Sydney International Boat Show
Australians with a passion for the outdoors are set for a treat when Sydney International Boat Show opens on Thursday Australians with a passion for the outdoors are set for a treat when the Sydney International Boat Show opens on Thursday. Scheduled to run for five days from 28 July to 1 August, it is an annual pilgrimage that has delivered joy to generations of boaties.
Posted on 23 Jul
Collinson FX Market Commentary - July 22 - RBNZ's words undermine NZD
The AUD slipped below 0.7500, while the NZD surrendered the huge number of 0.7000 The AUD slipped below 0.7500, while the NZD surrendered the huge number of 0.7000, undermined by the RBNZ statement telegraphing further interest rate cuts.
Posted on 22 Jul
Check out Grady-White at the Sydney International Boat Show
We’re excited to be presenting a Grady-White 336 Canyon, one of our most popular models. Sydney International Boat Show kicks off Thursday 28 July at 10am and we’re excited to be presenting a Grady-White 336 Canyon, one of our most popular models.
Posted on 22 Jul
B&G software update extend Zeus2 and Vulcan Chartplotter functionality
B&G® is pleased to announce the latest software upgrade for the full range of Zeus2 and Vulcan chartplotters. B&G®, the world’s leading sailing navigation and instrument specialist, is pleased to announce the latest software upgrade for the full range of Zeus2 and Vulcan chartplotters.
Posted on 22 Jul
Mercury SeaPros deliver outstanding fuel savings for dive operator
When Cyclone Pam devastated Vanuatu last year, adventure tour operator Nautilus Watersports lost three of its boats. When Cyclone Pam devastated Vanuatu last year, adventure tour operator Nautilus Watersports lost three of its boats.
Posted on 21 Jul
Early entries signal largest fleet may race since turn of the century
Six months out from the commencement of the NZ Millennium Cup 2017 and momentum is building faster than recent years 2017 NZ Millennium Cup - Six months out from the commencement of the NZ Millennium Cup 2017 (24 – 27 January) and momentum is building faster than recent years with a series of rapid-fire early entries from Janice of Wyoming, Steinlager 2, Tawera and Antaeus.
Posted on 21 Jul
Early entries signal largest fleet may race since turn of the century
Six months out from the commencement of the NZ Millennium Cup 2017 and momentum is building faster than recent years 2017 NZ Millennium Cup - Six months out from the commencement of the NZ Millennium Cup 2017 (24 – 27 January) and momentum is building faster than recent years with a series of rapid-fire early entries from Janice of Wyoming, Steinlager 2, Tawera and Antaeus.
Posted on 21 Jul
Lowrance® wins Readers' Choice Award
Readers of Game and Fish/Sportsman Magazine selected the Lowrance HDS Gen3 as their Favorite Fishfinder/GPS Lowrance®, a world-leading brand in fishing electronics since 1957, announced today that readers of Game and Fish/Sportsman Magazine selected the Lowrance HDS Gen3 as their Favorite Fishfinder/GPS in this year’s Readers’ Choice Awards.
Posted on 21 Jul
2016 Hamilton Island Race Week - Best accommodation deals
Have you booked your accommodation for Hamilton Island Race Week 2016? Have you booked your accommodation for Hamilton Island Race Week 2016? All the best properties book out early, so make sure you book soon to secure your preferred option.
Posted on 20 Jul