Please select your home edition
Edition
Zhik Yachting Range

Integrity strikes a chord with Baby Boomers

by Jeni Bone on 27 May 2013
Brett Flanagan from Integrity Jeni Bone
With an awesome show special of last year's prices and some $50,000 in extras thrown in, Integrity Motor Yachts enjoyed great interest and solid leads for its new 380 Sedan during the 2013 Sanctuary Cove International Boat Show.

'We have heaps of leads and a bunch of trials planned for after the show,' says Brett Flanagan *** at Integrity, 'As well as working with a lot of boats that people are looking to trade in. That's great for us. We'll be disappointed if we don't sell four boats from the show.'

People who order an Integrity 340 Sedan or 380 Sedan at the show will receive the Platinum Pack extras list valued at over $50,000, absolutely free.

With 2012 pricing on the 380 Sedan of $449,000 and the additional $50,000 in options, Flanagan says the offer is too good to refuse, and many couples and families are looking to take advantage of that.



'We work with the sales premise that life is short, it's not a rehearsal. A lot of our customers are Baby Boomers who are looking for an all-rounder boat they can enjoy as a couple, or with the grandkids. They realise they're not getting any younger, and a boat is on their 'bucket list'. This boat is the ideal in terms of space, handling, fuel economy and usable space. It's equal to a 45 footer in terms of space. It really works. We've had no negative feedback at all.'



In four years since Integrity came to the market, Flanagan and his team have sold 33 boats, with an additional 21 currently on order - both stock and sold boats.

Integrity positions itself as the best value displacement boats on the market, with unmatched local warranty and service support. The brand is committed to the ethos of making cruising more accessible and affordable for everybody, from entry level boaties, old timers and the budget conscious.

'I designed the kind of boat my wife and I would like to own, and it seems to have found its niche,' says Flanagan. 'The Integrity range of boats was created with the Australian market and climate specifically in mind. Boaties will greatly appreciate not only the low purchase price and running costs of these vessels but also the high quality of workmanship and finish of the interiors. A high quality FGI gelcoat system is used to create an easy to look after finish that also looks sensational.'



Manufactured in China to strict quality control measures, complete with Australian government accredited marine surveyor living on the premises and overseeing operations, including daily inspections, the Integrity range are an exceptional choice for those considering boating as their leisure activity.

'Our boats are perfect for all ages, especially Baby Boomers and above, with full 360 degree walk around decks and a side door beside the helm station for easy three step access to the jetty or pontoon, without having to jump at all – great for single-handed operation.'

Particularly with the Boomer market, price is a distinguishing factor. 'They are after a deal,' acknowledges Flanagan. 'They also want economy and they get it with what must be the best coastal cruising boat around. But they are also discerning and know quality when they see it. They want the best.'

More at www.integrityboats.com.au

Bakewell-White Yacht DesignCollinson and CoHenri Lloyd 50 Years

Related Articles

Knowing Harken takes years and years (Pt.I)
You could imagine that being familiar with all that Harken produces and stands for is a lengthy process. You could imagine that being familiar with all that Harken produces and stands for is a lengthy process. So if you were going to be the person at the top in Australia, it would be best for you to have immersed yourself in sailing from an early age. When you grew up, being one of the technical service team would be more than a handy apprenticeship, as it were.
Posted on 19 Sep
Concern for Zika at Rio Olympics is now deadly serious
Alphabet soup is one description that has thus far not been used for either Guanabara Bay, Alphabet soup is one description that has thus far not been used for either Guanabara Bay, or the Rio Olympics. Many others have, and they were apt, but things have changed. So here now we have a situation where one man, Associate Professor Amir Attaran, who does have a more than decent string of letters after his name, is bringing nearly as many facts to bear as references at the article's end
Posted on 12 May
Interview with 'Mr Harken UK' - we speak to Andy Ash-Vie
We spoke to 'Mr Harken UK' Andy Ash-Vie about his early sailing and how he got into the marine industry. We spoke to 'Mr Harken UK' Andy Ash-Vie about his early sailing, how he got into the marine industry, how Harken UK have diversified and what sailing he has planned for 2016.
Posted on 10 May
Zhik - The brand born of a notion, not its history
here is probably every reason that ocean rhymes with notion. Zhik’s tagline is officially marketed as Made For Water There is probably every reason that ocean rhymes with notion. Zhik’s tagline has been officially marketed as Made For Water, and this is precisely what the company has done for the last eight years before the succinct and apt strapline came from out of R&D and into mainstream visibility.
Posted on 8 May
Children of the Internet, Rio and Hong Kong
I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. The kind of conversations I have with her run along these lines.... In the olden days we did not have television until I left school and they had a thing called print magazines, that reported events between two weeks and four months after they happened. And her sceptical response... Hoh! Daddy, Hoh!
Posted on 14 Apr
Volvo Ocean Race appoints stadium racing pioneer as new CEO
Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Today his appointment has been confirmed.
Posted on 31 Mar
Laser creator Ian Bruce passes away (1933 - 2016)
Ian Bruce, driving force behind the Laser dinghy, sadly passed away at his daughter's home on Monday March 21 2016. Ian Bruce, driving force behind the Laser dinghy, sadly passed away at his daughter's home on Monday March 21 2016. His legacy to our sport, Canadian sailing and his beloved Royal St. Lawrence Yacht Club will be praised and honoured for years to come.
Posted on 24 Mar
Pantaenius Insurance - Close is more than deep enough for some.
As the sun finishes its day low behind the Nelson Bay marina, many a soul gathers above the rocks at the weigh station As the sun finishes its day low behind the Nelson Bay marina, many a soul gathers above the rocks at the weigh station. They could be local, from nearby or way farther afield and it is definitely not a sense of the macabre that draws them in. Rather, it is fascination and wonder, because for the sweeping majority, this is as close as they will ever get to Mother Nature’s marvels of the deep.
Posted on 14 Mar
If Zika more damaging then Ebola, should Rio 2016 become London 2016?
185 days before the Rio Olympics, Brazil is reeling under the affects of the Zika virus. 185 days before the Rio Olympics, Brazil is reeling under the affects of the Zika virus. World-wide this virus could cause millions of babies to be born with a life damaging disability, perhaps this could a much bigger threat to global health than the Ebola epidemic that killed more than 11,000 people in Africa.
Posted on 1 Feb
Rio 2016 Olympics - Do new health risks justify re-location?
Olympic athletes in Rio- A little-known virus is putting the Olympics-and possibly their futures-at risk. Ahead is the last vital months leading up to Rio 2016. Athletes have dedicated years of their lives to achieving excellence in the sport of sailing. Yet as these dedicated athletes fight hard to do well in a regatta that (country depending) helps determine Olympic berths, a little-known virus is putting the Olympics-and possibly their futures-at risk.
Posted on 30 Jan