Melbourne Boat Show reports positive, buying crowds
by Jeni Bone on 17 Jun 2014
The Melbourne Boat Show has just wrapped up, running 12 to 16 June in the Melbourne Convention and Exhibition Centre.
Melbourne Boat Show BIA Victoria
The venue offered 30,000m² of floor space, accommodating 140+ exhibitors and despite cool and sometimes drizzly weather, it didn’t deter the crowds, with nearly 30,000 attending over the five days.
According to CEO at BIA Vic, visitors were 'qualified and in the mood to buy', selecting from a divese range of trailerable boats, PWCs, accessories, gear and marine-related lifestyle products.
Throughout the day, the Trade-A-Boat Superstage featured presentations involving the Yamaha Supertank, and industry personalities such as Paul Carter, Ken Thomson, Sean Clancy, Paul Worsteling, Lee Rayner and the stars of the BIA Vic ad campaign, Brynne Edelsten and Warwick Capper.
'It’s the ideal time of year to hold a boat show,' explains Potts, who has been in the role for just nine weeks, joining the BIA Vic from the Nursery and Garden Industry of Victoria, where he was CEO.
'People are inspired to buy boats in time for summer, and the timeframe gives the manufacturers time to build and dealers time to deliver them and follow up leads. There were plenty of new releases at the show, including seven new models from Haines Hunter for example. There was a great vibe at the show. People were buying and positive, which bodes well for summer.'
Planning begins now for Member Workshops, focused on business development and another on construction, with information available on the BIA Vic website. The BIA Vic is also working on the dates for the Summer Boat Show.
More at http://biavic.com.au/
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