Please select your home edition
Edition
GAC Pindar Superyacht Services

NBC agreement and Paralympic broadcast deals top IPC's Top 50 Moments

by IPC on 1 Jan 2014
.
The Paralympic Movement is on the brink of gaining a large increase of exposure worldwide in the near future thanks to a handful of Paralympic Games broadcast deals announced in 2013.

These deals, highlighted by the major NBC announcement in the US, along with Channel 4 in Great Britain, EBU in European territories and a contingent of Canadian broadcast partners, are expected to have such a significant long-term impact on the Movement that that International Paralympic Committee (IPC) has placed them at number one in its Top 50 Moments of 2013.

After showing minimal coverage of the London 2012 Paralympic Games, NBC Olympics and the United States Olympic Committee have partnered to acquire the US media rights to the next two Paralympic Games. The Sochi 2014 and Rio 2016 Paralympics will receive an unprecedented 116 combined hours of coverage in the US.

'I think we were all very moved by London 2012, and by our experiences with Paralympians,' Zenkel said. 'I think what resonated so much about the Paralympics the last time around and in past Games is that the stories of these athletes are so inspirational, that we as storytellers wanted to be the ones to tell those stories in this country.'

NBC and NBC Sports Network (NBCSN) will combine to air 50 hours of television coverage from Sochi 2014, which will showcase 650 athletes from 45 countries from 7-16 March.

In September 2016, NBC and NBCSN will show 66 hours of coverage from the Paralympic Games in Rio - an increase of 60.5 hours from the coverage of London 2012. The 2016 Games are set to be the biggest yet, with more than 4,300 athletes competing in 22 sports, and they aim to build on the success of London 2012, a Games broadcast to a global cumulated audience of 3.8 billion in 115 countries.

'I feel that having our events on TV and live online will expand our sport greatly,' said American world champion swimmer Courtney Jordan. 'Once people get a chance to see it on TV, they'll be curious and they'll watch. People with disabilities around the country and the world will know they can be athletes. It will change lives.'

Zenkel said NBC will focus on the competition at its core but will share the athletes' back stories to bring the audience closer to the Paralympians as individuals.

'It's an event that inspires an audience around human potential,' Zenkel said. 'The Paralympics are so powerful because of the incredible stories, and the Paralympics are able to gather a massive audience of men and women across demographics because they're much more than a sports event.'

In addition to the comprehensive television plan on NBC and NBC Sports Network, which will include 10 consecutive days of coverage of the Games, the USOC will provide live online coverage of all competition events and Opening and Closing Ceremonies.

'NBC Olympics' commitment to airing the Sochi 2014 and Rio 2016 Paralympic Games marks a significant turning point for the Paralympic Movement in the United States,' said USOC Chief Executive Officer Scott Blackmun.

'Americans have always been interested in the inspiring stories of our Paralympians. With the Paralympic Games on television, Americans will be able to experience the thrill of sport, which is what the Paralympic Movement is about. The Paralympic Games are not about disability. The Paralympic Games are about athletes competing to be the best in the world.'

Following London 2012, Channel 4 took little time to express their interest in continuing their coverage of the Paralympic Games in Great Britain.

In February, Channel 4 secured an innovative two-Games bundle from the IPC, obtaining the television rights for both the Sochi 2014 and Rio 2016 Paralympics after a highly competitive tender process.

Channel 4 will broadcast more than 45 hours from Sochi 2014 and 500 hours from Rio 2016, and in the lead-up to the latter the broadcaster will also cover major international para-sport events. In 2013, they already showcased July's IPC Athletics World Championships and August's IPC Swimming World Championships.

Channel 4's coverage of London 2012 broke UK viewing records for Paralympic sport, reaching 69 per cent of the population. The broadcaster has also committed to continuing their award-winning marketing campaigns and to serving as an International Ambassador for Paralympic Media who can offer a consultancy service to broadcasters of Paralympic sport in developing countries.

Also in February, EBU, Eurovision and the IPC announced a multi-service partnership covering the media rights on all platforms for Sochi 2014 and Rio 2016. The EBU will exploit the media rights for all EBU territories, excluding Russia for Sochi 2014 and Great Britain for both Games.

Twenty-seven EBU members have already committed to showing the Rio 2016 Paralympics - an unprecedented number so far in advance of any Games.

In addition, Eurovision, operated by the EBU, will provide the IPC with extra services, such as production, distribution and onsite activities, to enhance the coverage of IPC Championships and Test Events, making the EBU a committed partner in furthering the Movement.

Finally, in November, with 100 days to go until Sochi 2014, the Canadian Paralympic Committee unveiled unprecedented media plans for the most comprehensive coverage ever offered in Canada for a Paralympic Games.

Through a pioneering new broadcast model, the CPC has secured the Canadian broadcast rights to Sochi 2014 and Rio 2014 and will lead broadcast consortium partners in creating coverage across five platforms: CBC/Radio-Canada, Sportsnet, Accessible Media Inc. and Yahoo Canada Sports.

More than 65 hours of broadcast and up to 350 hours of digital streaming will connect Canadian fans to the Sochi 2014 Paralympics next IPC website
Doyle Sails NZ - Never Look BackAbsolute MarineX-Yachts AUS X4 - 660 - 1

Related Articles

Lisa Blair teams up with B&G to sail Antarctica
B&G is pleased to sponsor Lisa Blair in her upcoming bid to complete the Antarctica Cup Ocean Race. B&G is pleased to sponsor Lisa Blair in her upcoming bid to complete the Antarctica Cup Ocean Race. Lisa will be competing against the clock, attempting to beat the current speed record set by Russian adventurer Fedor Konyukhov in 2008. Lisa is the first woman to compete in the race and, in doing so, aims to be the first woman ever to circumnavigate Antarctica solo, non-stop, and unassisted.
Posted today at 4:17 am
Quantum announced as official sailmaker of the Pineapple Cup
We're pleased to announce that we've partnered with Quantum as the official sailmaker of the Pineapple Cup and Cuba Cup! We're pleased to announce that we've partnered with Quantum as the official sailmaker of the Pineapple Cup and Cuba Cup! Quantum Sails is one of the premier sailmakers in the world, providing not only sails but a wealth of resources and expertise to their clients.
Posted today at 3:33 am
Details of MIA Marina Traineeship revealed
MIA is excited to announce that a nationally recognised MAR30315 Certificate III in Marina Operations is now available The MIA is excited to announce that a nationally recognised MAR30315 Certificate III in Marina Operations is now available for the marina industry commencing in NSW and QLD in 2017 and other States to follow.
Posted on 5 Dec
Figaro Bénéteau 3 – The world’s first production foiling monohull
In 2019, as the Solitaire URGO celebrates 50th anniversary, the Figaro Bénéteau 3 will take over from its predecessor In 2019, as the Solitaire URGO– Le Figaro celebrates its fiftieth anniversary, the Figaro Bénéteau 3 will take over from its illustrious predecessor, the Figaro Bénéteau 2, which has been sailing the length and breadth of the French and Atlantic coasts since 2003.
Posted on 4 Dec
Melges 40 successfully complete sea trials with flying colors in Dubai
The Melges 40™ is the largest, fastest and only canting keel sailboat ever offered by Melges Performance Sailboats The Melges 40™ is the largest, fastest and only canting keel sailboat ever offered by Melges Performance Sailboats (MPS), designed by Botin Partners Naval Architecture and built by Premier Composite Technologies (PCT). With great confidence, it confirms the continued success of a wide and diversified family of sailboat products.
Posted on 4 Dec
Celebrating 10 Years at DeckHardware
To celebrate the Yeomans' family owning DeckHardware for 10 years they have some special pricing online only To celebrate the Yeomans' family owning DeckHardware for 10 years they have some special pricing online only! They have a wide range of products on special until Saturday 11.59pm. To receive special pricing the order must be placed online. Let's put the brand new website to the test!
Posted on 3 Dec
Twin Disc redefines Marine Power Steering
Redefining power steering, Twin Disc offers its next-generation E-STEER™. Redefining power steering, Twin Disc offers its next-generation E-STEER™. This state-of-the-art control solution connects the helm to hydraulic-powered rudder(s) electronically and delivers a whole new driving experience.
Posted on 3 Dec
New VicEmergency app launched
The new VicEmergency app provides Victorians with access to warnings and incidents for fires, floods and water safety. The new VicEmergency app provides Victorians with access to warnings and incidents for fires, floods, storms, earthquake, tsunamis and water safety.
Posted on 2 Dec
Premium prizes up for grabs for Marine Rescue NSW supporters
Marine Rescue NSW has today launched its biggest fundraiser of the year, with $229,600 in prizes Marine Rescue NSW has today launched its biggest fundraiser of the year, with $229,600 in prizes, including a 4WD, fishing boat, jet skis, luxury travel and VIP sports tickets.
Posted on 2 Dec
First ever Marina Traineeship announced
A new traineeship for the marina industries was launched today at the Cruising Yacht Club of Australia A new traineeship for the marina industries was launched today at the Cruising Yacht Club of Australia by the Marina Industries Association and the Registered Training Organisation, Safety Corp. The traineeship is called Certificate III in Marina Operations.
Posted on 2 Dec