Please select your home edition
Edition
Lancer 40 years

New Insight Genesis single-tier subscription introduced

by Andrew Golden on 3 Oct 2013
Insight Genesis™ — the personal map-generation tool for Lowrance, Simrad NS and B&G Zeus chartplotters — announced today a new single-tier, low-cost annual subscription featuring the most popular features of this premium map-making service. Following the successful launch and growing global adoption of Insight Genesis, the new subscription delivers more functionality and performance, as well as regular free-of-charge updates. Now with even greater value for consumers, the innovative Insight Genesis enables users to create maps from their own sonar logs to capture the personal detail and contours for their favorite boating and fishing areas.

'We are dedicated to aggressively adding value to our best-in-class charting solutions for Lowrance, Simrad Yachting and B&G customers,' said Leif Ottosson, CEO, Navico. 'Our new single-tier, low-cost subscription is further illustration of our commitment to providing better, easier-to-use and more affordable technology for all types of boaters and anglers to enhance every on-the-water excursion.'

Replacing the one-time download and multi-tiered subscription structure that ranged up to $299 per year, the new Insight Genesis subscription offers customers access to the ground-breaking map-creation service’s full feature set for a reduced annual fee of $99. Since introduction, the Insight Genesis map-creation tool is now being used by consumers in 22 countries, and the Insight Genesis mapping-coverage area has steadily increased by 43 percent on a monthly basis.

Insight Genesis also continues to provide free features including uploads for up to two hours of sonar logs for online viewing of maps that depict contours and depth soundings with shading, as well as automatic tidal adjustments. The new annual subscription allows customers to upload up to four hours of sonar logs as well as view charts online or save maps to an SD card for use on as many as four compatible Lowrance Elite HDI, HDS*, Simrad NS Series and B&G Zeus multifunction displays.

Additional Insight Genesis subscription features provide the ability to adjust contour intervals; merge multiple uploads; overlay bottom hardness and vegetation outline layers; analyze changes over multiple recordings with trend-analysis; securely store sonar logs, maps and a boaters’ critical trip and waypoint data online — accessible from any internet-connected device; and the option to keep recorded sonar data private or to share selected trips with the Insight Genesis community.

Existing Insight Genesis customers who purchased the previously available premium subscription for $299 will be automatically refunded $200, and users who purchased a standard subscription for $99 will receive a free upgrade adding premium features. The length of original premium and standard subscriptions purchased will remain the same.

For more information on Insight Genesis, please click here. For more details on the complete line of Lowrance, Simrad Yachting or B&G marine electronics, please visit Lowrance, Simrad Yachting and B and G.
Henri Lloyd 50 YearsEnsign 660Festival of Sails 2017 660x82

Related Articles

B&G introduces Forwardscan™ - Forward-looking Sonar System
ForwardScan allows sailors to avoid potentially dangerous areas and sail with confidence in unfamiliar waters. ForwardScan allows sailors to avoid potentially dangerous areas and sail with confidence in unfamiliar waters. With an effective range of eight times the actual water’s depth, real time updates and a built-in configurable shallow depth alarm, B&G ForwardScan integrates seamlessly with other collision avoiding technologies, such as Broadband Radar; ensuring sailors avoid costly navigation mistakes.
Posted on 23 Sep 2014
Free map creator software available for Lowrance, Simrad NSS and B&G
Navico announced today its new Map Creator software that allows cartography enthusiasts to make their own maps. Navico, parent company to the Lowrance, Simrad Yachting and B&G brands — announced today its new Map Creator software that allows cartography enthusiasts to make their own maps.
Posted on 3 Oct 2013
Marine Electronics leader receives top honors
Navico Holding AS has won the 2013 International Boatbuilder’s Exhibition & Conference (IBEX) Innovation Award. Navico Holding AS, parent company to leading marine electronics brands Lowrance, Simrad and B&G, announced today that its Navico System Builder, available for Lowrance and Simrad Yachting, has won the 2013 International Boatbuilder’s Exhibition & Conference (IBEX) Innovation Award in the Boatyard and Dealer Hardware and Software category.
Posted on 19 Sep 2013
Lowrance introduces elite-5 HDI Series
Lowrance announced today the newest addition to its Elite family, the Elite-5 Hybrid Dual Imaging™ (HDI) series. Lowrance, a world-leading brand in marine electronics, announced today the newest addition to its Elite family of fishfinder and chartplotter products, the Elite-5 Hybrid Dual Imaging™ (HDI) series.
Posted on 16 Jul 2013
Navico wins 2013 New Zealand hi-tech Award
Navico recently won the 2013 New Zealand Hi-Tech Award in the New Zealand Trade and Enterprise section. Navico, the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands recently won the 2013 New Zealand Hi-Tech Award in the New Zealand Trade and Enterprise Best Contribution to the New Zealand Hi-Tech Sector from a Multinational Company category.
Posted on 4 Jun 2013
Win the Ultimate Barra Fishing Trip courtesy of Lowrance
Lowrance has launched an exciting competition to win a once in a lifetime fishing trip to the Northern Territory. Lowrance is proud to announce the launch of an exciting competition to win a once in a lifetime fishing trip to the Northern Territory.
Posted on 7 May 2013
B&G Launches Online Academy for all sailors
B&G has launched an online sailing academy, devised to help all sailors, whether expert or novice. B&G, leader in marine electronics for sailing, is pleased to announce the launch of its new online sailing academy. Devised to help all sailors, whether expert or novice, to brush up on their sailing theory and improve technique, the B&G Academy consists of innovative e-learning tutorials designed by experienced sailing tutors.
Posted on 28 Apr 2013
Safety at sea assured with the new SIMRAD MX535B Class A AIS System
Simrad has announced the arrival of a new IMO Type Approved Class A AIS solution, the Simrad MX535B. Simrad, a world leading brand in professional marine electronic solutions, owned by Navico, the world’s largest marine electronics company, has announced the arrival of a new IMO Type Approved Class A AIS solution, the Simrad MX535B.
Posted on 16 Apr 2013
Navico reports record profitability and increased market share in 2012
Navico announced today its operational performance results for the fourth quarter and the year ending December 31 2012. Navico, the world leader in recreational marine electronics, selling under the Lowrance, Simrad and B&G brands, announced today its operational performance results for the fourth quarter and the year ending December 31, 2012.
Posted on 5 Mar 2013
Navico announces direct distribution in NZ
Navico has announced key changes in the distribution of the Lowrance, Simrad and B&G brands in the New Zealand market. Navico, the world leader in recreational marine electronics, has announced key changes in the distribution strategy of the Lowrance, Simrad and B&G brands in the New Zealand market.
Posted on 12 Feb 2013