Please select your home edition
Edition
Collinson and Co

Robots don't wear deckshoes

by Jeni Bone on 5 Feb 2014
Robots don’t wear deckshoes . ©
Online audiences are huge and advertisers are following the traffic but its not all sweetness and light.

Are your internet advertising click thrus all coming from humans?

There are large numbers of 'bots' roaming the web that click on ads, these days, according to internet experts more than 2/3rds of the click thru's on ads, on many websites are not real at all.


Veteran Web consultant Michael Martinez says 'Robots can click on ads. Crawlers have been fetching JavaScript files at least as far back as 2004, possibly earlier. I first documented a crawler fetching JavaScript from one of my servers in 2004. '

In the well-respected Business Insider publication, reporter Charlie Minato tells of a company who discovered 80% of their paid click thrus were coming from bots’

These bots mimic human activity, only faster and they never sleep, or go to work or eat dinner. They often click on all the ads in an add deck in the space of a few minutes (unlike a human) and will then follow that link back to your site.

But unfortunately those robots don’t wear boat shoes, or wet weather gear, own boats or buy sails, but they do generate ever increase amounts of revenue for Pay per Click advertising, or give display advertisers a very false sense of the value of the Banner advertising revenue they are paying for.

Ray Jenkins the COO of UK advertising agency Affectv writing on The Wall UK talks about the massive problems of bots inflating click thru rates

'Firstly advertisers optimising towards single metrics like click-through rate (CTR %), will likely push agency and inventory suppliers/aggregators to gravitate towards placements dominated by click fraud and bots.

'Secondly, they should be challenging all their suppliers, on the processes and technologies they utilise to identify and reduce fraud. They should ask questions about what their agencies are doing to detect and reduce fraud.'

The largest sailing website in the world is Sail-World.com and today Publisher Rob Kothe commented

'Serious marine industry website like Sail-World.com take every possible step to block 'bots' from the advertising directories so that click thru's are real, sadly it seems many sites don't.

'And it’s pretty easy to tell it takes less than a minute for to check if the root directory on a site has the most basic blocking commands.

'It’s only the first part of the defences of a website but if that is not being done, analysts tell us it seems to be a pretty good indicator that the site owners are not discouraging robot click thrus. '

Lots of sites claiming high click thru rates show no evidence of the robot blocking commands, in the standard place they have to be.

So you commonly see comparison's with wildly different click thru rates, you might ask if the sites with the highest click thru rates how they block 'bots', if you get an answer like 'huh? Or, evasion or abuse, then you know the answer, then you can reasonably sure that in 2014 humans will represent about 1/3rd of the numbers, of the click thrus you see via Google Analytics or similar programs.


http://www.seo-theory.com/2013/04/18/can-robots-click-on-ads/

http://www.businessinsider.com/facebook-accused-of-click-fraud-by-advertiser-2012-7

http://wallblog.co.uk/2013/12/09/enough-scaremongering-lets-deal-with-ad-fraud/
Musto 2016 660x82 1Lancer Not EqualHall Spars - Batten

Related Articles

Lisa Blair teams up with B&G to sail Antarctica
B&G is pleased to sponsor Lisa Blair in her upcoming bid to complete the Antarctica Cup Ocean Race. B&G is pleased to sponsor Lisa Blair in her upcoming bid to complete the Antarctica Cup Ocean Race. Lisa will be competing against the clock, attempting to beat the current speed record set by Russian adventurer Fedor Konyukhov in 2008. Lisa is the first woman to compete in the race and, in doing so, aims to be the first woman ever to circumnavigate Antarctica solo, non-stop, and unassisted.
Posted today at 4:17 am
Quantum announced as official sailmaker of the Pineapple Cup
We're pleased to announce that we've partnered with Quantum as the official sailmaker of the Pineapple Cup and Cuba Cup! We're pleased to announce that we've partnered with Quantum as the official sailmaker of the Pineapple Cup and Cuba Cup! Quantum Sails is one of the premier sailmakers in the world, providing not only sails but a wealth of resources and expertise to their clients.
Posted today at 3:33 am
Details of MIA Marina Traineeship revealed
MIA is excited to announce that a nationally recognised MAR30315 Certificate III in Marina Operations is now available The MIA is excited to announce that a nationally recognised MAR30315 Certificate III in Marina Operations is now available for the marina industry commencing in NSW and QLD in 2017 and other States to follow.
Posted on 5 Dec
Figaro Bénéteau 3 – The world’s first production foiling monohull
In 2019, as the Solitaire URGO celebrates 50th anniversary, the Figaro Bénéteau 3 will take over from its predecessor In 2019, as the Solitaire URGO– Le Figaro celebrates its fiftieth anniversary, the Figaro Bénéteau 3 will take over from its illustrious predecessor, the Figaro Bénéteau 2, which has been sailing the length and breadth of the French and Atlantic coasts since 2003.
Posted on 4 Dec
Melges 40 successfully complete sea trials with flying colors in Dubai
The Melges 40™ is the largest, fastest and only canting keel sailboat ever offered by Melges Performance Sailboats The Melges 40™ is the largest, fastest and only canting keel sailboat ever offered by Melges Performance Sailboats (MPS), designed by Botin Partners Naval Architecture and built by Premier Composite Technologies (PCT). With great confidence, it confirms the continued success of a wide and diversified family of sailboat products.
Posted on 4 Dec
Celebrating 10 Years at DeckHardware
To celebrate the Yeomans' family owning DeckHardware for 10 years they have some special pricing online only To celebrate the Yeomans' family owning DeckHardware for 10 years they have some special pricing online only! They have a wide range of products on special until Saturday 11.59pm. To receive special pricing the order must be placed online. Let's put the brand new website to the test!
Posted on 3 Dec
Twin Disc redefines Marine Power Steering
Redefining power steering, Twin Disc offers its next-generation E-STEER™. Redefining power steering, Twin Disc offers its next-generation E-STEER™. This state-of-the-art control solution connects the helm to hydraulic-powered rudder(s) electronically and delivers a whole new driving experience.
Posted on 3 Dec
New VicEmergency app launched
The new VicEmergency app provides Victorians with access to warnings and incidents for fires, floods and water safety. The new VicEmergency app provides Victorians with access to warnings and incidents for fires, floods, storms, earthquake, tsunamis and water safety.
Posted on 2 Dec
Premium prizes up for grabs for Marine Rescue NSW supporters
Marine Rescue NSW has today launched its biggest fundraiser of the year, with $229,600 in prizes Marine Rescue NSW has today launched its biggest fundraiser of the year, with $229,600 in prizes, including a 4WD, fishing boat, jet skis, luxury travel and VIP sports tickets.
Posted on 2 Dec
First ever Marina Traineeship announced
A new traineeship for the marina industries was launched today at the Cruising Yacht Club of Australia A new traineeship for the marina industries was launched today at the Cruising Yacht Club of Australia by the Marina Industries Association and the Registered Training Organisation, Safety Corp. The traineeship is called Certificate III in Marina Operations.
Posted on 2 Dec