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The Quintessence of Yachting

by Rizal Raoul Reyes, Philippines Business Mirror on 19 Mar
MCY 65 Sarah Henry
With its 7,641 islands, the Philippines really ought to be one of the world’s top sailing and yachting destinations. It’s a beautiful marine playground, and in recent years has begun to attract the major luxury boating brands. The latest to enter the market is Monte Carlo Yachts, under the banner of Asia Yachting.

Olivier Besson, CEO of Asia Yachting, notes the country is a great venue for water sports and touring, and has a strong potential market for boating. “We definitely want to strategically establish our position in the Philippines,” Besson said in a recent interview with the BusinessMirror.

Frenchman Besson said he has been discussing the idea of introducing world class boating brands to the Philippines with Alfred Gotianun, Managing Director of Asia Yachting, discussing the idea of introducing top-of-the line brands, such as Monte Carlo in the Philippines. “We thought our collaboration would have good business prospects.”

Hong Kong-based Asia Yachting was established in 2007. It is an exclusive private-yachting dealership and brokerage that has significant presence throughout Asia. With services covering new boat ownership, brokerage and boat management, Asia Yachting represents outstanding boating brands in the world, including Monte Carlo Yachts, Monterey, Nautique, Scarab, Prestige and more. Furthermore, Asia Yachting is a provider of a wide array of from multifunctional boats and luxury yachts to sea scooters and inflatable castles (really!). It is staffed by a group of seasoned professionals who can provide top-quality services to all its customers.

Gotianun said the Philippine market is now ready to accept this type of product. He recalled it was quite different 10 years ago as it would be hard to see world-class sports cars on Philippine roads. “With us having more than 7,100 islands, it is a natural progression,” Gotianun pointed out.

Monte Carlo Yacht (70 footer) navigation

“The Philippines is all ready to go as far yachting is concerned. Any place that any traveller wishes to go, he’ll definitely find beautiful places among the islands,” he added.

A Monte Carlo 65ft is priced at €2.5 million (P133.2 million).

Full story: www.businessmirror.com.ph/the-quintessence-of-yachting/
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