Zodiac backs pre-owned market with free listings
by Jeni Bone on 21 Feb 2014
An initiative which is possibly a global first, Zodiac Marine Australia is inviting owners to list for sale their pre-loved Zodiac boats - whatever their model or value.
Zodiac corporate site will offer free listings. Zodiac www.zodiacmarine.com
'We back our boats to the hilt,' explains Dino Tantaro National Manager Recreational Marine Zodiac Group Australia. 'This is a dedicated section of our Australian website that will be a used boat ad portal, free for our customers. We support the brand, not just in the showroom, but for the long haul.'
Tantaro admits he can't guarantee the values on used boats, the market will have to determine that, but he can extend the opportunity. 'We think it's a unique model, and it's one we're very excited by.'
Customers can load images and text relating to the sale of their Zodiac-branded boat, which will then be moderated by Zodiac before going live.
'It's also a way of growing our community and demonstrating our commitment to the brand.'
In its 80+ years, Zodiac has refined its materials through concerted R&D, making boats of neoprene, a form of rubber that is both light and nearly indestructible. 'They are highly UV resistant, and durable against wear and tear, salt and chemicals. The bulk of the range uses no glue at all. They use the Zodiac-patented thermo-welding process, which is heat bonding. For that reason, there’s a five year warranty on the tubes.'
This year, through more than 20 boat shows and event sponsorships, Zodiac Marine Australia will be focusing on the larger boats, which Tantaro says will position Zodiac as a primary boat, 'day boats, tenders and stylish replacements for a tinnie'.
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