BRP wins an award in the "Successful Business Strategy" category at the 2024 Gala Les Mercuriades
by BRP 8 May 11:10 PDT
BRP wins an award in the `Successful Business Strategy` category at the 2024 Gala Les Mercuriades © BRP
BRP Inc. (TSX:DOO; NASDAQ:DOOO) is proud to have won the "Successful Business Strategy - Large Company" award at the 44th edition of the Mercuriades business competition organized by the Fédération des chambres de commerce du Québec (FCCQ).
The award was presented to BRP at the Gala Les Mercuriades ceremony on May 6, 2024 at the Palais des congrès in Montreal.
This honor was awarded to BRP thanks to its strategy of diversifying its product portfolio through electrification. The company is committed to offering an electric vehicle in each of its existing product lines while also exploring new product categories. BRP sets itself apart by developing its own in-house Rotax electric propulsion technology. This unique approach enables BRP to be both agile and competitive from a technological standpoint, and to use this technology across all its product lines.
"BRP wants to become the reference in electric powersports vehicles, so it's a great honor to see our strategy related to the electrification of our product lines rewarded by one of Quebec's most prestigious business competitions," said Minh Thanh Tran, Executive Vice-President, Corporate Strategy and LVHA Group at BRP. "This technological transition not only enables us to reduce our carbon footprint, it also represents a great development opportunity. Our electric options, which are a complementary offering to our internal combustion engine vehicles, will attract new generations of riders by offering new driving experiences. I would like to extend my warmest thanks to all the teams involved in this innovative project."
BRP will launch its first Can-Am electric motorcycles to dealers in August. The two motorcycles were the very first BRP electric models to be confirmed to consumers. Riders can expect these state-of-the-art motorcycles to be perfect for commuting and recreational riding on and off the road.
A prestigious recognition
Since 1981, Les Mercuriades has been recognized as one of Quebec's most prestigious business competitions. The program, supported by the Fédération des chambres de commerce du Québec (FCCQ), recognizes the innovation, ambition, entrepreneurship and performance of Quebec companies.