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Record sales year for Maritimo

by Paul Wilson 10 Dec 2018 23:04 PST
Maritimo X50 Running © Paul Wilson

Australian luxury motor yacht manufacturer Maritimo's game changing X series sport yacht models launched this year, along with new generation flybridge and sedan models, have combined to deliver record breaking sales in 2018.

Overall sales are up more than 30 percent for the 2018/19 financial year on the previous year and in 2019 production is being stepped up to deliver vessels currently sold and to cater for further sales with exciting new models on the horizon.

The headline grabbing X60 sport yacht launched at the Sanctuary Cove International Boat Show in May has been a runaway success and combined with its exciting new sibling, the X50, these two models have accounted for more than 20 sales since release.

Maritimo lead designer, Tom Barry-Cotter, said the X series had added another layer to the Maritimo product line along with new customers seeking sport yachts with aggressive lines and styling yet capable of true long range blue water voyages.

However, he said the new generation M series flybridge motor yachts still remained the core of the brand's identity and sales success.

"Our M series flybridge motor yachts still account for the majority of total sales," he said. "The experience of enclosed flybridge cruising is so unique to our brand, and our designs cater to such a diverse range of conditions and markets, it will remain the foundation of our DNA and what our brand is about."

Fresh from the Fort Lauderdale International Boat Show early this month Barry-Cotter said interest in the Maritimo brand around the world had never been stronger. "Fort Lauderdale is a massive show and the world's most established and best known brands are displayed there, but we had a constant flow of people gravitating to the Maritimo display to view the X60 and see what the sport yacht world is talking about," he said.

Barry-Cotter said the record year started with the Sanctuary Cove International Boat show and more than $40 million in sales. From there the Sydney International Boat Show saw the momentum continue and then across the Tasman the Auckland On Water Boat Show again saw a record number of sales. Sales continue to come in after the conclusion of a string of North American boat shows which will cap off the record year that was.

He said the launch of the X series with its' innovative design made a strong statement to the industry internationally that Maritimo is committed to further establishing itself as a sector leader continually pushing the boundaries.

"As new technology and ideas constantly flow into the entire our product lines, never resting in search for further performance and innovation we are raising the bar internationally in the luxury motor yacht sector."

Maritimo's build pipeline now stretches out to 2020 and the company is in the process of expanding its state of the art Australian based production facility in keeping up with sales demand.

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