Yamaha Canada's Jean-François Rioux inducted into NMMA Canada Hall of Fame
by National Marine Manufacturers Association 22 Jan 09:34 PST
Yamaha Canada's Jean-François Rioux inducted into NMMA Canada Hall of Fame © National Marine Manufacturers Association
NMMA Canada recently announced the induction of industry veteran Jean-François Rioux into the NMMA Canada Hall of Fame. Rioux, senior vice president of sales, marketing and customer experience at Yamaha Canada, was recognized during the NMMA Canada State of the Industry Breakfast at the Toronto International Boat Show.
Rioux's career in the recreational boating industry spans three decades and reflects a deep commitment to the marine sector. He joined Yamaha in 1995, following his early career as a technician at a Yamaha dealership in Rimouski, Quebec. Driven by a passion for the product and the customer experience, Rioux quickly built a reputation for technical expertise and leadership, working across technical support, factory liaison roles and marine product management.
Rioux's broad operational background ultimately led to overseeing Yamaha's marine sales business across Canada, where he worked closely with global affiliates to support dealers and customers nationwide. In 2022, Rioux assumed his current senior leadership role, leading the business across all product lines and overseeing sales, marketing and aftersales operations.
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