Brunswick Corporation earns Top 5 Gold Honors at CES 2026 BOSS Awards
by Brunswick Corporation 23 Feb 10:21 PST
Brunswick Corporation earns Top 5 Gold Honors at CES 2026 BOSS Awards © David Marquardt
Brunswick Corporation (NYSE: BC), the global leader in marine technology, has been awarded a Gold BOSS Award, placing fourth overall among the top experiential exhibits at CES 2026. The BOSS (Best of Show Stand) Awards, presented by The Experiential Design Authority and hosted by Exhibit City News, celebrate the most compelling, human-centered exhibit experiences from this year's Consumer Electronics Show in Las Vegas.
The 2026 awards honored exhibitors who went beyond traditional product displays, creating immersive, narrative-driven brand environments that transformed technology demonstrations into unforgettable journeys. Brunswick's exhibit stood out for its groundbreaking combination of on-water immersion, interactive simulators, and expansive video storytelling, each element designed to vividly showcase the Company's marine innovation and advanced technologies with both clarity and emotional impact.
"We are thrilled to be recognized among the top experiential exhibits at CES 2026," said Dave Foulkes, Brunswick Corporation CEO. "This award reflects our commitment not only to advancing marine technology but also to engaging a wider audience in the excitement, fun and escape of technology-enabled on-water experiences by telling a compelling story that engages visitors, sparks curiosity, and elevates the way people view our industry-leading brands."
Brunswick’s exhibit captivated both CES 2026 audiences and judges, bringing the future of boating to life through pioneering interactive design and deeply immersive experiences. By highlighting intelligence, autonomy, electrification, and connectivity, Brunswick demonstrated the ways in which these universal themes are also reshaping boating. The Company also unveiled several cutting-edge new products at CES 2026 that embodied the synergies across Brunswick's businesses and product lines, including the Sea Ray SLX 360 featuring Mercury Marine engines and Simrad displays, and the Fliteboard RACE model, a collaboration between Brunswick's Fliteboard and Mercury Racing businesses.
The full list of 2026 BOSS Award winners can be seen here.