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Cyclops Marine 2023 November - LEADERBOARD

MarineMax's VP of Marketing shares actionable insights to deepen engagement with today's boaters

by National Marine Manufacturers Association 30 Mar 09:51 PDT

Consumer expectations and buying behaviors are evolving. For the recreational boating industry, understanding what motivates today's—and tomorrow's—boaters (and what holds them back) is critical to driving future participation.

New research, commissioned by the Market Expansion Advisory Group, offers the industry a shared fact base to sharpen marketing strategies, prioritize the highest-potential audiences and better coordinate efforts across manufacturers, dealers and Discover Boating.

Read the full article here...

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