Please select your home edition
Edition
Maritimo S Series

Brunswick Corporation reports record engine share & retail sales growth at West Palm Beach Boat Show

by Brunswick Corporation 31 Mar 15:37 PDT
Brunswick Corporation reports record engine share and retail sales growth at West Palm Beach Boat Show © Brunswick Corporation

Brunswick Corporation (NYSE: BC), the global leader in marine technology, delivered an impressive performance at the 2026 West Palm Beach Boat Show, one of North America's leading marine trade shows. Two standout achievements defined Brunswick's presence: Mercury Marine's continued growth in outboard share and retail sales growth for the Company's premium boat brands.

Mercury Marine captured a record-setting 70% outboard engine share at the show, an increase of five percentage points vs. the 2025 show, underscoring the brand's continued success with saltwater boat builders.

Meanwhile, Brunswick's premium boat brands, Boston Whaler and Sea Ray, also delivered a strong performance, with increased unit sales amplified by an increasing shift towards larger, more premium boats resulting in a 40% year-over-year revenue increase.

"Our success in West Palm Beach reflects continued strong demand for our premium boat brands and Mercury's industry-leading range of high-horsepower outboards," said Dave Foulkes, Brunswick Corporation CEO. "We also saw increasing excitement about the capabilities of Simrad's AutoCaptain autonomous boating system and we are working on a range of OEM applications."

Related Articles

Industry leaders get USCG highest civilian honor
David Marlow and Peter Chisholm have received the USCG Distinguished Public Service Award David Marlow and Peter Chisholm have received the United States Coast Guard Distinguished Public Service Award, the Coast Guard's highest civilian honor, for their leadership and longstanding contributions to recreational boating safety. Posted on 24 Sep Brunswick Corporation leadership transition
David Foulkes to retire as CEO and Chairman of the Board at the end of the year Brunswick Corporation (NYSE: BC), the global leader in marine manufacturing and technology, today announced that Executive Chairman of the Board of Directors & Chief Executive Officer David Foulkes, will retire from Brunswick at the end of the year. Posted on 21 Sep Brunswick demonstrates strong market momentum
Navan C38 launch drives strong dealer demand at Cannes Yachting Festival 2026 Strong dealer demand for the new Navan C38, another record for Mercury outboard engine share, and a new Navico Group technology partnership highlight the strength of Brunswick's integrated marine portfolio Posted on 16 Sep Brooklyn Bridge Marina innovation showcase
An immersive media event highlighting the future of boating Brooklyn Bridge Marina will host an exclusive marine innovation showcase, welcoming Brunswick Corporation, the world's largest recreational marine technology company, to New York Harbor for an immersive media event highlighting the future of boating. Posted on 11 Aug Brunswick introduces TotalCare
A new comprehensive bow-to-stern protection program for boat owners Brunswick Product Protection Corporation today announced the launch of TotalCare, an exclusionary protection program designed to deliver maximum coverage, simplified pricing, and added coverage benefits for new boat owners across the marine industry. Posted on 3 Jun Brunswick honors military appreciation month
With expanded discounts and a growing veteran community Brunswick Corporation (NYSE: BC), the world's largest marine technology company, is marking Military Appreciation Month by highlighting its commitment to the men and women who serve and have served in the military. Posted on 19 May Brunswick issues 2025 Sustainability Report
Marking progress across people, products & environment Brunswick Corporation (NYSE: BC), the world's largest marine technology company, has released its 2025 Sustainability Report, detailing meaningful progress in initiatives that benefit its people, its products and the environment. Posted on 14 May Brunswick named to Fast Company's annual list
Of the world's most innovative companies of 2026 Brunswick Corporation (NYSE: BC) has been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026. This year's list shines a spotlight on businesses that are shaping industry and culture through their innovations. Posted on 24 Mar New President of Venture Boat Group appointed
Bichucher will also continue his role as General Manager of the NAVAN brand Brunswick Corporation (NYSE: BC) today named Vittorio Bichucher president of its Venture Boat Group division effective immediately. Posted on 17 Mar Employee Sustainability Leadership Awards
Brunswick announces winners Brunswick Corporation (NYSE: BC), the world's largest marine technology company, announced its 2025 Sustainability Leadership Award winners, recognizing outstanding environmental contributions across its global operations. Posted on 11 Mar
Maritimo M600V-DRY-XNorth Sails Loft 57 Podcast
This site and its contents are Copyright © 2026 Sail-World Marine Business North America and/or the original author, photographer etc. All Rights Reserved. Photographs are copyright by law. If you wish to use or buy a photograph contact the photographer directly.
If you have any questions about advertising or editorial then please contact our team. If you encounter any technical issues then please email techsupport@sail-world.com
Terms & Conditions | Privacy Policy