Brunswick Corporation reports record engine share & retail sales growth at West Palm Beach Boat Show

Brunswick Corporation reports record engine share and retail sales growth at West Palm Beach Boat Show © Brunswick Corporation

Brunswick Corporation (NYSE: BC), the global leader in marine technology, delivered an impressive performance at the 2026 West Palm Beach Boat Show, one of North America's leading marine trade shows. Two standout achievements defined Brunswick's presence: Mercury Marine's continued growth in outboard share and retail sales growth for the Company's premium boat brands.

Mercury Marine captured a record-setting 70% outboard engine share at the show, an increase of five percentage points vs. the 2025 show, underscoring the brand's continued success with saltwater boat builders.

Meanwhile, Brunswick's premium boat brands, Boston Whaler and Sea Ray, also delivered a strong performance, with increased unit sales amplified by an increasing shift towards larger, more premium boats resulting in a 40% year-over-year revenue increase.

"Our success in West Palm Beach reflects continued strong demand for our premium boat brands and Mercury's industry-leading range of high-horsepower outboards," said Dave Foulkes, Brunswick Corporation CEO. "We also saw increasing excitement about the capabilities of Simrad's AutoCaptain autonomous boating system and we are working on a range of OEM applications."