Maritimo appoints Primus Marine as Southeast Asia dealer
by Maritimo 7 Apr 00:19 PDT
Maritimo appoints Primus Marine as Southeast Asia Dealer © Maritimo
Maritimo has appointed Primus Marine as its authorised dealer for Asia, marking a strategic move to strengthen the Australian luxury motor yacht builder's presence across Singapore, Thailand and Malaysia.
This latest appointment is the 4th location in Southeast Asia for Maritimo Luxury Motor Yachts with dealerships in Japan, Singapore, Malaysia, now and Thailand.
Founded by Australian boatbuilder Bill Barry-Cotter, Maritimo has established a global reputation since 2003 for engineering-led, long-range motor yachts designed for offshore performance, efficiency and real-world cruising. Built on proven shaft-drive platforms and developed for extended time on the water, Maritimo Luxury Motor yachts are known for their reliability, range and practical onboard living.
Primus Marine is based in Thailand, operating from Phuket and Pattaya, with a growing regional footprint in Singapore and Malaysia. The company is actively expanding its presence, including the establishment of a Singapore office and the development of a broader regional team.
In 2025, Primus Marine was recognised as Robb Report Thailand's Best Yacht Dealer.
The region continues to see a growing base of experienced owners seeking practical, reliable yachts suited to real-world use. Southeast Asia presents a natural environment for Maritimo's long-range motor yachts, with cruising conditions that favour capable, efficient vessels designed for extended time on the water.
"Southeast Asia is an important growth market for Maritimo, and what we're seeing is a growing desire among owners to experience more than what's accessible on a day trip - to travel further, stay longer and reach parts of the region that many boats simply aren't designed for," said Derrick Nowak, Maritimo's Global Business Development Manager.
"That requires a different type of platform; one built around range, protection and reliability, which is exactly what Maritimo is known for globally.
"We've seen consistent enquiry from across the region in recent years, particularly from Thailand, and it was important for us to align with a partner who understands this and is committed to building the brand properly. Primus Marine has a strong track record across
Southeast Asia, and together, we are well positioned to grow Maritimo's presence here."
Under the agreement, Primus Marine will represent Maritimo's full range of motor yachts, including the M-Series Flybridge Motor Yachts, S-Series Sedan Motor Yachts and Offshore Series models.
The partnership will also support Maritimo's participation in the upcoming Singapore Yacht Festival 2026.
"Maritimo is a highly respected name among experienced yacht owners, particularly those who value offshore capability, efficiency and long-range cruising," said Howard Prime, CEO & Founder of Primus Marine.
"We see strong potential in Southeast Asia, where cruising conditions align closely with what Maritimo delivers. We are proud to represent the brand and look forward to building the market across the region.