LOOKOUT names Kate MacKay O'Brien Chief Marketing Officer

Kate MacKay O'Brien © LOOKOUT

LOOKOUT, the AI pioneer in marine safety, announced today that it has welcomed experienced industry professional Kate MacKay O'Brien as its Chief Marketing Officer. In her role, MacKay O'Brien will direct and oversee all marketing activities for LOOKOUT as it expands its global reach.

MacKay O'Brien brings with her over 18 years of marketing leadership across Fortune 500 companies and high-growth marine technology startups. As part of her marine industry experiences, she served as CMO of Siren Marine (Yamaha Motor Corp.), where she spearheaded a comprehensive brand refresh and full overhaul of marketing and sales content to support the launch of their flagship IoT Connected Boat® product, earning national awards from the Marine Marketers of America. As Brand Marketing Director for Freedom Boat Club (Brunswick Corporation), she led a multi-phase brand transformation to elevate the brand and attract growth segments for the global, over 400 location boat club. She successfully managed the launch of the new brand strategy and a comprehensive campaign across all marketing channels.

"Joining LOOKOUT felt like a natural next chapter - a product I believe in, a smart, powerful team that's passionate about improving the boating experience and an industry that I love working in. I'm excited to amplify LOOKOUT's marketing efforts and help more boaters discover technology that allows them to venture further and get home safe."

"We're excited to leverage Kate's expertise to bring LOOKOUT's marketing efforts to an elevated level as we continue to grow," said David Rose, CEO of LOOKOUT. "Her track record of success in this industry and beyond will help us carry out our mission of making boating easier and safer. Kate has already hit the ground running since joining the team and we can't wait to proceed on this journey with her."

MacKay O'Brien is based in Newport, Rhode Island, where she lives with her husband and their 3-year-old Jack Russell mix, Obie. When weather allows, all three of them enjoy spending as much time on the water as possible.

MacKay O'Brien joins LOOKOUT's leadership team of passionate boaters including Chief Operating Officer Howie Hecht, Head of Customer Success Marta Downing, Chief Revenue Officer Phillip Edwards, Chief Technology Officer Benjamin Kiefer and VP of Product and design Chris McRobbie.