BRP announces the launch of BRP Financial Services

BRP Financial Services © BRP

BRP Inc. (TSX/NASDAQ: DOO) announces the launch of BRP Financial Services, its new branded retail financing program, developed to provide consumers with innovative financing solutions through its dealer network in the United States.

BRP Financial Services will officially go live on August 24, 2026. It is designed to offer customers a seamless financing experience, fast approvals, customized lending options and dedicated support.

"Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships," said David Baker, Vice-President and General Manager, Powersports North America at BRP. "The offering aims to make product ownership more accessible to consumers, while maintaining the premium brand experience they expect from BRP."

"The launch of BRP Financial Services represents an important milestone for our business," said Benoit Chevrier, Vice President, Finance and Treasurer at BRP. "It aligns with our long-term strategic objectives and positions the Company to capitalize on untapped opportunities within our industry. By introducing our own branded finance offering, we expect to improve operational efficiency for BRP, while strengthening our competitive position in the market."

Powered by Octane, BRP Financial Services combines the strength and trust of the BRP brand with the proven expertise and capabilities of a long-standing partner in underwriting, funding, and loan services. The program was developed to provide a financing solution tailored specifically to BRP products and riders. It will provide customers and dealers with an end-to-end BRP-branded experience, from purchase through ownership.