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The news across the whole industry this week - MarineBusinessWorld North America newsletter

11/03/2026


The news across the whole industry this week - MarineBusinessWorld North America newsletter

Maritimo M50

Cyclops Marine 2023 November - LEADERBOARD

Outdoor recreation economy increases to record $1.3 trillion impact in 2024 - photo © American Sportfishing Association


Dear Recipient Name

This week, the U.S. Department of Commerce's Bureau of Economic Analysis (BEA) released new data highlighting the economic impact of outdoor recreation in 2024.

According to the report, the outdoor recreation industry generated $1.3 trillion, which marks an increase from 2023 and represents the largest outdoor recreation economy in history. The data reflects continued growth across the sector and underscores the important role outdoor recreation plays in supporting local economies and communities nationwide.

2026 Discover Boating Atlantic City Boat Show® - photo © National Marine Manufacturers Association
2026 Discover Boating Atlantic City Boat Show® - photo © National Marine Manufacturers Association

The Discover Boating Atlantic City Boat Show, in partnership with Progressive, capped off winter boat show season on March 1, attracting nearly 32,000 attendees to the Atlantic City Convention Center. Mirroring sales trends across winter boat shows, several exhibitors reported stronger YOY sales compared to 2025, while others reported more moderate demand. Aaron Krenzer with Chaparral and Robalo Boats said, "The Atlantic City Boat Show did not disappoint this year. Chaparral and Robalo boats saw strong sales throughout the event. Our booth was busy, and it was one of the most successful sales events of our season."

A+T Instruments BFD 2024 MPU   Seawind 1170 Boat Show

Next-Generation 330 Outrage and 290 Outrage - photo © Boston Whaler
Next-Generation 330 Outrage and 290 Outrage - photo © Boston Whaler

Brunswick (NYSE: BC) announced the appointment of Brad Zoelle as President of Boston Whaler. Zoelle, who most recently served as General Manager of Mercury Marine APAC, succeeds Lenn Scholz, who is pursuing new opportunities outside the Company.

MarineMax announces promotion of James Corts and Scott Roberton to Vice Presidents of Yachts - photo © MarineMax
MarineMax announces promotion of James Corts and Scott Roberton to Vice Presidents of Yachts - photo © MarineMax

MarineMax, one of the world's largest boat and yacht retailers is proud to announce the promotions of James Corts and Scott Roberton to Vice President of Yachts. Since the inception of MarineMax's Chairman's Circle program 14 years ago, both Corts and Roberton have earned Chairman's Circle honors every year. Over the past decade, Roberton has generated more than $424 million in sales, while Corts has achieved more than $362 million, underscoring the significant impact each has had on MarineMax's continued growth.

Marskeel 2019 600x500   Selden CXr

Lund Boats announces partnership with the Minnesota Vikings - photo © Lund Boats
Lund Boats announces partnership with the Minnesota Vikings - photo © Lund Boats

Lund Boats announced a new partnership with the Minnesota Vikings, uniting two iconic brands that have been trusted and celebrated across Minnesota for generations. The collaboration strengthens Lund's presence in its home market while aligning the brand with one of the most recognized sports franchises in the Upper Midwest.

Canados Gladiator 493 - photo © Yachting Experts
Canados Gladiator 493 - photo © Yachting Experts

Leading South Florida yacht sales and brokerage firm Yachting Experts has announced that Italian shipyard Canados has appointed it U.S. distributor of its Gladiator line of high-performance luxury yachts from 42 to 96 feet. Following the successful debut of this new strategic partnership at the Miami International Boat Show, Yachting Experts will be showcasing the Gladiator 431 and 493 at the Palm Beach International Boat Show, on March 25-29.

The National Women's Sailing Association and Southern California Yachting Association have collaborated to bring the Women's Sailing Conference to Long Beach, California. Both organizations are delighted to return to Southern California, where the founder of this women's sailing convention model, Gail Hine, conducted her conventions for over three decades. The historic Long Beach Yacht Club will be the primary venue for the conference from March 20-22.

Burger Boat Company mourns the passing of longtime Naval Architect Don O'Keeffe - photo © Burger Boat Company
Burger Boat Company mourns the passing of longtime Naval Architect Don O'Keeffe - photo © Burger Boat Company

Lastly but not least, Burger Boat Company announced with deep sadness the passing of longtime Naval Architect Don O'Keeffe, whose influence on the company's engineering excellence and yacht design legacy spanned decades. O'Keefe passed away at his home in Wisconsin this week at the age of 90. He was widely respected for his exceptional technical expertise, quiet leadership, and unwavering commitment to sound naval architecture. His work helped shape many of Burger's most enduring and admired yachts, and his influence will continue to be felt across the fleet for generations to come. Our condolences go out to all his family and friends.

More industry news at www.marinebusinessworld.com/NorthAmerica updated daily.

Peter Rendle - peter.rendle@worldmarine.media

Maritimo M50   V-DRY-X


Sunstream debuts Helix2-P next-generation hydraulic piling boat lift with enhanced durability
Sunstream® Boat Lifts, the leading manufacturer of premium boat lifts and the SwiftShield™ Automatic Boat Cover System, announced the launch of the next iteration of its award-winning Helix boat lifts, the Helix2-P™.

Outdoor recreation economy increases to record $1.3 trillion impact in 2024
BEA released new data highlighting the economic impact of outdoor recreation in 2024

Marine Auctions: March Online Auctions
Online Bidding to commence on Wednesday 25th March and will end on Tuesday 31st March at 2pm AEST.

North Sails Loft 57 Podcast   Cyclops 2025 Cruising
Brad Zoelle named President of Boston Whaler aligning the brand for next phase of growth
Brunswick Boat Group today announced the appointment of Brad Zoelle as President of Boston Whaler. Zoelle, who most recently served as General Manager of Mercury Marine APAC, succeeds Lenn Scholz, who is pursuing new opportunities outside the Company.

Boating and fishing are the number one driver of the $1.3 trillion outdoor recreation economy
BEA released new data showing that the recreational boating and fishing industry is the number one driver of the U.S. outdoor recreation economy, highlighting the industry's significant role in driving economic activity across the country

Sea Tow Foundation™ earns Neptune Award for “Sober Skipper™: Why It Matters” campaign
The Sea Tow Foundation™, a national nonprofit organization dedicated to preventing boating-related accidents and fatalities, has been honored with a prestigious Neptune Award from the Marine Marketers of America for Best Public Relations Campaign.

RS Sailing 2021 - MPU   Allen Dynamic 60 MPU
Full bore and the real deal - Mark 'Squark' Bradford
Known internationally as Squark, North Sails Australia's MD, Mark Bradford, comes onto Season Four of Bulwarks and Bulldust to talk Olympic Classes, TP52s, Supermaxis, OD classes, OTB Classes, Cruising Vessels, and the very latest in sail making.

Barletta Boats introduces the Sanza: Pontoons with smart design and trusted quality
Barletta Boats announced the launch of its newest model line, the Sanza, a thoughtfully simplified pontoon crafted for first-time owners and value minded buyers who want trusted quality without unnecessary complexity.

BRP to present its fourth quarter and full-year results for Fiscal Year 2026
BRP Inc. (TSX/NASDAQ: DOO) will hold its fourth quarter and full-year FY26 financial results conference call on Thursday, March 26, 2026.

Marine Auctions 2019 600x500   Colligo Marine 2025
Burger Boat Company mourns the passing of longtime Naval Architect Don O'Keeffe
Burger Boat Company today announced with deep sadness the passing of longtime Burger Naval Architect Don O'Keeffe, whose influence on the company's engineering excellence and yacht design legacy spanned decades.

Lund Boats announces partnership with the Minnesota Vikings
Lund Boats announced a new partnership with the Minnesota Vikings, uniting two iconic brands that have been trusted and celebrated across Minnesota for generations.

Atlantic City Boat Show helps propel sales into spring
The 2026 Discover Boating Atlantic City Boat Show®, in partnership with Progressive®, capped off winter boat show season on Sunday, March 1, attracting nearly 32,000 attendees to the Atlantic City Convention Center.

NWSA/SCYA Women's Sailing Conference - Registration Ends March 10
The National Women's Sailing Association (NWSA) and Southern California Yachting Association (SCYA) have collaborated to bring the Women's Sailing Conference to Long Beach, California.

New design team at Tartan Yachts
Tartan Yachts is proud to announce a new partnership with renowned naval architect Bill Prince of Bill Prince Yacht Design.

MarineMax announces promotion of James Corts and Scott Roberton to Vice Presidents of Yachts
MarineMax, the world's largest boat and yacht retailer is proud to announce the promotions of James Corts and Scott Roberton to Vice President of Yachts.

Canados names Yachting Experts its U.S. distributor for Gladiator Yachts
Leading South Florida yacht sales and brokerage firm Yachting Experts is proud to announce that Italian shipyard Canados has appointed it U.S. distributor of its Gladiator line of high performance luxury yachts from 42 to 96 feet.

North Sails Loft 57 Podcast

A+T QBD7

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V-DRY-XCyclops Marine 2023 November - FOOTERA+T QBD7