Please select your home edition
Pittwater SailExpo 2018 728x90

ASMEX attracts Benetti Asia General Manager Peter Mahony

by AIMEX 5 Feb 21:30 UTC

Peter Mahony will be directly managing sales throughout the region, responsible for maintaining customer satisfaction levels and heading up after sales and marketing development to reinforce and build the Group’s preeminent presence across APAC.

Another great addition to the ASMEX line up is the newly appointed General Manager of Benetti Asia, who will be a guest speaker at the ASMEX conference coming up 21st - 23rd May at Sanctuary Cove.

From the United Kingdom, Peter has more than 30 years’ experience in marketing and sales throughout Europe and in Asia.

With a solid background in mechanical engineering Peter started his career in yacht manufacturing and sales with the UK’s largest boat builder, where he excelled to become sales director for their largest retail distributor. Peter became involved in developing and managing the strategy for a focused approach to superyacht sales.

In 2008 he moved and took the lead role in the launch and ongoing sales of a full range of production superyachts for one of the world’s largest producers. In 2013 an exciting opportunity arose to move to Asia and apply his extensive experience to build up the firm’s Asian presence, market share and a strong regional sales network. With Asia being a key focus for many Australian businesses, delegates will be keen to hear from Peter about his initial perceptions of the region and his thoughts on Australia.

His topic “The Value of Alliances in a Global Market” is particularly relevant with many international companies having recently developed alliances with key Australian companies in the commercial defence sector and AIMEX is very conscious of alliances currently being formed in the Superyacht and manufacturing sectors.

Richard Chapman President of AIMEX stated, “Whether it be in the export, superyacht or commercial sector the development of alliances to win work, add skills and expertise or simply expand the scope of a business is becoming an important consideration for any business in Australia or globally”.

Developing alliances is very relevant and sure to get the attention of all at the conference. A key benefit of ASMEX is also the ability to network with key industry stakeholders over the period of the conference. It is pertinent to note that many alliances have developed between Australian and global businesses as a result of meeting at ASMEX.

The 8th Australian Superyacht, Marine Export and Commercial Marine Conference (ASMEX) will be held at Sanctuary Cove 21 – 23 May 2018.

To register for this key industry event, visit

Related Articles

Customs clearance facilities increase traffic
Gold Coast pave the way to drive growth in the superyacht industries The Gold Coast's customs clearance port which is now in operation has paved the way to drive growth in the superyacht and tourism industries. Posted today at 6:42 am
Boat builders take centre stage at ASMEX 2018
Top Australian boat builders will be taking center stage at ASMEX Top Australian boat builders with the biggest brands in the Australian market will be taking center stage at ASMEX. Posted on 8 Feb
ASMEX Speakers once again ensure success of event
Once again there is an extremely high calibre of both Australian and International speakers AIMEX today announced a taste of the quality of the programme that will be presented at ASMEX 2018. Posted on 1 Feb
AIMEX announces appointment of new Chief Executive
Doug Jarvis has been appointed CEO of AIMEX AIMEX Chairman Richard Chapman announced today that Doug Jarvis has been appointed CEO of AIMEX and will take over from Ms Maryanne Edwards who is joining the board of AIMEX. Posted on 29 Jan
Australian Marine Industry Awards: Count down on
The awards application process is an opportunity to reflect and define your business capabilities The awards application process is an opportunity to reflect and define your business capabilities and has been described by past winners as a tool also to provide recognition for the hard work and achievements of their team Posted on 24 Jan
New Superyacht Qld committee elected for 2018
Superyacht Queensland Christmas function saw key industry players out in force The Superyacht Queensland Christmas function which was held at South Port Yacht club on their floating pontoon saw key industry players out in force. Posted on 23 Jan
Superyacht Australia excited by Government plans
Federal Government tackle destructive crown-of-thorns starfish The Federal Government has unveiled plans to tackle the destructive crown-of-thorns starfish, announcing a $60 million plan to protect the Great Barrier Reef. Posted on 23 Jan
Applications for Australian Marine Industry Awards
All eligible businesses in the marine sector are encouraged to apply! This year we have introduced an exciting new award! - The Australian Voyage Award sponsored by Captain Carl and Melanie Brandes. Captains and owners of Superyachts are encouraged to apply! Posted on 19 Dec 2017
Take your brand to the world with ASMEX 2018
ASMEX will return in 2018 The Australian Superyacht, Marine Export and Commercial Marine Industry conference (ASMEX) will return in 2018 and organisers are promising the biggest and best edition yet. Following the success of ASMEX 2017 Posted on 4 Dec 2017
BandG AUS Triton2 FOOTERMultihull Central Aquila 36 660x82Nebo 660x82 4