Great Barrier Reef shines in collaboration focus at Australian Superyacht Rendezvous
by Joscelyn O'Keefe 5 Mar 2018 22:02 PST
Great Barrier Reef shines in collaboration focus at Australian Superyacht Rendezvous © Joscelyn O'Keef
Delivering a unified Great Barrier Reef destination message is the key focus of four collaborating superyacht marinas at this year's Australian Superyacht Rendezvous.
Taking a collective marketing approach to target international superyachts, Abell Point Marina, Cairns Marlin Marina, Crystalbrook Superyacht Marina Port Douglas and Hamilton Island Marina are working together to promote one simple message – the Great Barrier Reef are the best cruising grounds in the world.
The world-heritage listed Great Barrier Reef is home to icons such as Whitehaven Beach, Lizard Island and the Low Isles. These four marinas are located on the doorstep of these natural wonders providing first-class superyacht facilities, as well as access to unlimited itinerary potential.
Diving the coral reefs, exploring ancient rainforests, enjoying a luxury island resorts or cruising the 74 Whitsunday islands, these hero experiences are the focus of the Great Barrier Reef marina collaboration.
The Australian Superyacht industry eagerly awaits the 2018 Australian Superyacht Rendezvous hosted by Gold Coast City Marina (GCCM) on 20/ 21 April. After the resounding success of last year's event, the 2018 Australian Superyacht Rendezvous provides the ultimate platform for industry to further enhance the potential of the superyacht industry in Australia.
GCCM chief executive officer, Trenton Gay explains "we are thrilled to have all four of the major Great Barrier Reef marinas onboard as sponsors. Their support adds enormous strength to our event and the very strong message we are sending to the global Superyacht fleet."
"The Australian Superyacht Rendezvous is about the superyacht industry banding together to put an international spotlight on our amazing country as the ultimate cruising destination and collaborating to attract a larger superyacht fleet to our pristine waters,"
Coming together as co-sponsors of this prestigious event are four superyacht marinas based on the Great Barrier Reef. With a shared vision to promote the Great Barrier Reef region to domestic and international superyachts, this will be the first time the group has worked this closely together to communicate the itinerary potential of the world-heritage listed cruising grounds.
Luke McCaul, General Manager Abell Point Marina confirms the rationale behind the collaboration, "to work alongside other quality superyacht marinas in the region is essential to secure increased visitation to the region."
"The diversity of the cruising grounds, marina facilities and superyacht support services available to visiting vessels in the Great Barrier region is world-class. If the Superyacht industry are smart in promoting our national assets in a collaborative and consistent nature, we will realise our message will emerge stronger and more competitive in the global market."
Crystalbrook Superyacht Marina in Port Douglas, Cairns Marlin Marina, Abell Point Marina and Hamilton island in the Whitsundays, are collaborating under industry association banner Superyacht Group Great Barrier Reef (SYGGBR) in a real example of how superyacht industry partners are working together to secure the future growth of the superyacht industry in Australia.
MaryAnne Edwards of Superyacht Australia agrees that ''this type of collaboration is exactly what the industry needs and it is exciting to see Crystalbrook Superyacht Marina, Cairns Marlin Marina, Abell Point Marina and Hamilton Island marina join forces at the Australian Superyacht Rendezvous to promote the Great Barrier Reef.
"With the newly launched Superyacht Guide to the Great Barrier Reef and marketing efforts like this we expect to see an increase in vessels heading their way. This increase in visitation would be a boost for regional Australia"
Chair of Superyacht Group Great Barrier Reef (SYGGBR), Carrie Carter supports the collaborative venture, ''as the sole far north Queensland superyacht cluster, the SYGGBR are extremely pleased to announce the collaboration of our four world-class marinas at the Australian Superyacht Rendezvous. By imparting their collective capability and high-end services to the global superyacht fleet, our marinas will also showcase their complimentary itineraries and destinations, encompassing the magic of the amazing cruising grounds of the GBR from North to South."
The Australian Superyacht Rendezvous shines an international spotlight on Australia's first-class superyacht facilities, hero tourism experiences and safe cruising grounds, making Australia the ultimate cruising destination for overseas yachts.
For more information visit australiansuperyachtrendezvous.com.au