Mercury Marine wins Most Innovative International Product for new V-8 outboard lineup
by Lee Gordon, Mercury Marine 22 May 2018 06:33 PDT
Mercury Marine has been awarded the 2018 Most Innovative Product for its all-new V-8 FourStroke outboard family. The award was presented to the company during last weekend's Hutchwilco New Zealand Boat Show, the biggest and most popular boat show in New Zealand for the past 60 years.
The show marked the first time these new engines have been displayed in public as they were launched globally on May 18. On display at the Mercury booth was the full range of V-8 4.6L outboards including the 250hp and 300hp FourStroke as well as the all-new Pro XS lineup.
"We are honored to win the Innovative Product award for our all-new V-8 4.6L outboard platform," said Randy Caruana, Mercury Marine vice president of sales for the Americas and Asia Pacific. "These engines were a huge hit in New Zealand and this was a great market to showcase them for the first time. Since we launched these engines last week, the response has been incredible from our customers around the world."
Mercury's new V-6 and V-8 outboard engine launch is the largest in Mercury's history and are highly configurable to meet the needs of a wide variety of boating segments, from Verado's refined performance, to the FourStroke's fuel efficiency and rigging versatility, to the competitive edge that Pro XS provides serious sport fishermen. Along with the 3.4L V-6 family released in February, the new V-8 engines fill out Mercury's industry leading portfolio in the 175-300hp range.
"The consumer is going to love Mercury's new V-8 platform," said Caruana. "Our customers who have been on the product said they couldn't believe how lightweight and powerful these engines are. When the new V-8's make their way into the marketplace, this will fundamentally set a new bar for the 175-300hp range."