Please select your home edition
Allen 2018 US A2069 728x90

Boston Whaler® enjoys record year at Fort Lauderdale Boat Show

by Boston Whaler 8 Nov 2018 05:17 PST 31 October - 4 November 2018
Boston Whaler® 350 Realm wins 2018 Innovation Award © Boston Whaler

Boston Whaler made a huge splash at the Fort Lauderdale International Boat Show, Oct. 31 - Nov. 4, with 22 models on display across two locations, including three boats making their Fort Lauderdale debut. The company also announced a new Internet of Things (IoT) technology partner and demonstrated how smart products provide a remote view on the boat to improve the boating experience. Over the course of the event, Whaler's presence captured the interest of boaters and industry professionals from all around the world, and resulted in record sales, spanning consumers in 15 countries. The successful show was a fitting conclusion to Boston Whaler's 60th anniversary year, as well as a sign of all the exciting things to come from The Unsinkable Legend™.

"The Fort Lauderdale Boat Show draws attendees from all over, making it the perfect stage for sharing our latest developments with the global Whaler community," said Whaler President Nick Stickler. "This year was a smashing success, and we thoroughly enjoyed the opportunity to meet with visitors and introduce them to the future of this brand."

Whaler's massive showing on-water at the Bahia Mar Marina included a full range of large-boat models: the award-winning flagship 420 Outrage; the Innovation Award-winning 345 Conquest, 350 Realm and 320 Vantage; and the 380 Realm, making its first appearance in Fort Lauderdale. Like the 350 Realm before it, the 380 combines the best attributes of a cabin cruiser and a center console to form something truly unique. "The 380 Realm has expanded the notion of an 'all-day boat' into something that encompasses cruising, fishing, entertaining, overnighting, long-distance travel and more," said Jeff Vaughn, Boston Whaler's Vice President of Sales, Marketing and Customer Service. "It defines 'Expedition Grade' quality, performance, enjoyment and ease of use."

Meanwhile, Whaler hosted a display indoors at the Fort Lauderdale Convention Center, where the all-new 130 Super Sport and 160 Super Sport also made their FLIBS debut. Redesigned from the keel up for model year 2019, the Super Sports are available with a variety of seating configurations, an abundance of features and options, and a remarkable amount of onboard space. "The Super Sport models' new features bring these popular models even more in line with consumer preferences," said Vaughn.

Another can't-miss aspect of the show: a new wave of outboard technology from Mercury Marine. Boston Whaler is proud to feature Mercury engines on every boat model. More than ever, this year's offerings reflected Mercury's advanced engineering and commitment to providing the highest quality propulsion on the water.

Further, Boston Whaler announced a new partnership with NAUTIC-ON™, whose breakthrough remote-monitoring capabilities provide boaters with a remote view of their boat and its key systems, providing a new level of awareness that will improve the overall boating experience. Whaler offered demonstrations of the NAUTIC-ON mobile app and discussed the coming applications of NAUTIC-ON technology across the line-up.

Guests also had the opportunity to meet with Boston Whaler's designers, engineers and executives, and to try out Whaler's innovative Augmented Reality program. Wearing a special AR headset, users were able to view and configure a virtual Whaler model.

"Boston Whaler's commitment to pushing the envelope has been a defining trait since the very beginning," Stickler said. "It's a joy to see how this spirit of innovation has resulted in boundary-breaking new models, increased sales and a deeper relationship with our customers."

Related Articles

Boston Whaler celebrates two million hours
The company logged two million hours without a lost time incident Boston Whaler's dedication to employee safety has resulted in a major milestone: As of February 20, 2019, the company logged two million hours without a lost time incident. Posted on 4 Apr
Manufacturing Institute honors Kim Shaller
Boston Whaler Purchasing Manager named as an honoree in 2019 STEP Ahead Awards Boston Whaler Purchasing Manager Kim Shaller has been named as an honoree in the Manufacturing Institute's 2019 STEP Ahead Awards. Shaller is among 130 women who will be honored at a STEP Ahead Awards ceremony on April 11 Posted on 12 Mar
Boston Whaler takes home big honors
Receiving several notable industry awards at the Miami International Boat Show Boston Whaler received several notable industry awards during this year's Miami International Boat Show, earning recognition for product innovation, customer satisfaction and marketing excellence. Posted on 20 Feb
New technology a focal point of Boston Whaler
Commitment to innovation and excellence will be on full display at Miami Boat Show Boston Whaler's commitment to innovation and excellence will be on full display at the Miami International Boat Show, coming to the Miami Marine Stadium Park & Basin from February 14–18. Posted on 13 Feb
Boston Whaler & Raymarine demonstrate power of AI
The power of AI with Outboard-Boat DockSense 'Assisted Docking' feature Marine industry leaders Boston Whaler and Raymarine will demonstrate the revolutionary DockSense™ assisted docking system for the media on Feb. 1 at a central Florida test center, and again at the 2019 Miami International Boat Show on February 14. Posted on 4 Feb
Boston Whaler® receives honorary degree
Awarded an Honorary Degree of Master of Business Boston Whaler has been awarded an Honorary Degree of Master of Business from the Southeast Volusia Chamber of Commerce. The company was nominated by the City of Edgewater in recognition of its many years of dedicated service and leadership. Posted on 11 Dec 2018
2018 Boston Whaler Dealer Awards
Honoring outstanding sales achievement among its dealers During a recent series of forums, Boston Whaler announced the recipients of its 2018 Dealer Awards. Winning dealerships were recognized for their achievements in terms of units sold and total sales revenue. Posted on 9 Dec 2018
Boston Whaler steps into classroom
Whaler's efforts were part of the "Manufacturing Means Measure" campaign Boston Whaler boatbuilding experts recently stepped into local classrooms in Volusia County to share information with middle school and high school students about modern manufacturing techniques as well as future career opportunities. Posted on 11 Oct 2018
RS Sailing BOTTOMAllen Brothers MBW 660 Purchase PowerMarine Resources BOTTOM