Please select your home edition
Edition
upffront 2018 Millionaires Tape 728x90

Evinrude becomes MLF Bass Pro Tour sponsor

by Evinrude 18 Jan 06:47 PST
Major League Fishing © Major League Fishing

Evinrude announced today that it has signed on as a sponsor of the new Major League Fishing (MLF) Bass Pro Tour and will be the title sponsor of the series' Stages in 2019.

The partnership is especially fitting because it brings together an iconic name that originated 110 years ago with one of bass fishing's hottest brands today in MLF. The two share a focus on innovation that is mutually driven by the common desire to ensure the long-term health of the sport.

"There is great synergy in this teaming," said Jim Wilburn, president and CEO, MLF. "Despite the disparity in age, Evinrude and MLF are a lot alike in how we got our starts from forward-thinking individuals and how each has continued to evolve since. The last three or four years have been a blur as our respective companies have worked feverishly to further enhance the angler experience and bring more participants into the sport."

"We are very excited to partner with the MLF Bass Pro Tour for its first season," said Tracy Crocker, president of the BRP Marine Group and senior vice president and general manager of Evinrude. "Professional bass fishing tournaments are an exciting way to attract new boaters to our industry, which is why we sponsor so many Bass Pro Tour anglers and the tournament itself. In addition to attracting new boaters, we are excited for the chance to help current anglers improve their technique. That's why this year we will be launching the First Fish Moment during all MLF livestreams and shows."

The First Fish Moment will highlight the best moments during the Bass Pro Tour that show anglers properly landing a bass, even under less than ideal conditions. Anglers competing on the MLF circuit are all about protecting their catch and being aware of how to do so effectively is very important. Evinrude launched the First Fish Moment to echo its core values of protecting the environment for future boaters to enjoy. Team Evinrude anglers are all equipped with the cleanest burning outboard on the market the Evinrude E-TEC G2.

Evinrude's sponsorship includes 30-second commercials and graphic billboards in Bass Pro Tour television programming, and a brand presence among the tour's in-show and on-site opportunities, and MLF NOW!, the free live stream program that will deliver seven hours of real-time coverage during each competition day on MajorLeagueFishing.com.

The 80-angler MLF Bass Pro Tour field includes Bassmaster Classic champions, FLW Forrest Wood Cup winners, Anglers of the Year and top tour performers from throughout the world of competitive bass fishing. The 2019 Bass Pro Tour season opens January 29 in Kissimmee, Florida. The tour concludes with a championship event in August.

Each Bass Pro Tour event will result in a two-hour television show that will air on Discovery Channel in the fourth quarter of 2019, and then repeat on Sportsman Channel in the first and second quarters of 2020.

MLF also has programming on Outdoor Channel, World Fishing Network, CBS, CBS Sports Network and Discovery Channel, and all episodes are available on-demand on My Outdoor TV (MOTV).

Evinrude's engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications, and are available at authorized Evinrude dealerships worldwide. Follow Evinrude on Facebook at facebook.com/brpevinrude.

Related Articles

Evinrude launches new 3-Cylinder E-TEC G2 models
Designed to give more boaters confidence on the water - in any situation Evinrude announced today the expansion of the revolutionary Evinrude E-TEC G2 product line to include 115 H.O., 140HP and 150HP models. Evinrude's extended line-up is designed to give more boaters confidence on the water - in any situation. Posted on 13 Jun
Evinrude takes part in American Boating Congress
Evinrude advocates for the industry at the American Boating Congress Evinrude have announced that Tracy Crocker; Jeff Wasil and James Irwin attended the American Boating Congress in Washington D.C. last week. Posted on 24 May
Evinrude named Official Engine Supplier
For American Magic, Challenger for the 36th America's Cup Evinrude announced today that it has been named Official Engine Supplier of New York Yacht Club American Magic, a professional sailing team and Challenger for the 36th America's Cup. Posted on 2 May
BRP Marine Group announces acquisition of Telwater
BRP Marine Group announces acquisition of Telwater BRP (TSX:DOO; NASDAQ:DOOO), announced today that it has entered into a definitive agreement to acquire 80% of the outstanding shares of Telwater Pty Ltd ("Telwater"), Australia's leading and largest manufacturer of aluminum boats and trailers. Posted on 2 May
Evinrude announces donation at Spring Cleanup
New boat and engine to Milwaukee Riverkeeper Evinrude and Alumacraft announced today the donation of an Alumacraft boat powered by an Evinrude E-TEC engine to the Milwaukee Riverkeeper. The boat and engine will be used to support Milwaukee Riverkeeper's mission Posted on 1 May
Evinrude releases new Nautilus Engine Gauges
Evinrude announced the launch of Nautilus 3.5-inch Color display Evinrude announced today the launch of a new addition to its line of color engine displays – the Nautilus 3.5-inch Color display. Designed to complement the latest in vessel helm design, the new round Nautilus display, with a compact form factor Posted on 8 Mar
Evinrude announces $2M engine donation to ABYC
To combat industry-wide technician shortage Evinrude, the American Boat and Yacht Council (ABYC) and the National Marine Distributors Association (NMDA) announced today that Evinrude will donate two million dollars' worth of Evinrude ETEC G2 3.4L V6 outboard engines Posted on 15 Feb
Evinrude announces Perfect 10 Sales event
Industry-leading coverage on all new E-TEC engine purchases Consumers who purchase and take delivery of eligible Evinrude E-TEC engines during the Perfect 10 Sales Event will qualify for a 10-year, non-declining, 100% factory-backed extended service coverage valued at up to $5,500 (USD). Posted on 30 Jan
Evinrude receives Green Masters recognition
Highest sustainable business rating from the Wisconsin Sustainable Business Council Evinrude announced today that for the second year, it has received recognition as a Green Master, the highest sustainable business rating from the Wisconsin Sustainable Business Council's Green Masters Program. Posted on 15 Dec 2018
Evinrude announces Program Year 2018 Awards
Recognizing the Evinrude dealer network in the U.S. and Canada Evinrude announced today the recipients of their Program Year 2018 Dealer of the Year awards; recognizing the Evinrude dealer network in the U.S. and Canada for excellence in sales and support. Posted on 19 Nov 2018
Marine Resources 2019 - FooterMelges IC37 2019 FooterVaikobi 2019 - Footer 3