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Bavaria Yachts Australia and Ensign Group on a new horizon

by Andy Howden 20 May 22:47 PDT
New Bavaria C45 Ambition under A-Bag during sea trials in Europe © Bavaria Yachts

Bavaria Yachts Australia and Ensign Group are on a new horizon in more ways than one. Along with new models, Bavaria Yachts Australia and Ensign Group also welcome a new leadership team.

Bavaria's new C Range

Bavaria Yachts are proud to announce that the entire 'newly released C range' will be on display at this year's Sanctuary Cove international Boat Show.

This year Bavaria Yachts will have their largest showcase at the SCIBS for over a decade! Including the highly anticipated 'Australian Premier' of the flagship of the C range, the C57. Even though Ensign Group has already delivered 3 of these Flagship 'C 57' models in the last few months, the vast majority of the Australian Market has not yet had the opportunity to view the flagship first hand.

The lucky first three owners were eagerly anticipating the C57's release and acted quickly to secure these fresh & fast new Italian designed and German built Yachts for Australian delivery.

Andy Howden Joint Managing Director of Ensign Group and Bavaria Yachts Australia says "The C57's success shows an ever increasing demand in large volume luxury shorthanded sailing. The new models are vastly different from what Bavaria has ever produced in the past! You almost have to forget what you think Bavaria is... and have a look at these new offerings by Italian designer Cossutti with fresh eyes."

Two C 57's, a C50 and a C45 will also be taking part in Hamilton Island Race week. Along with a few Bavaria entries in the 2019 Sydney to Hobart. Showing a distinct shift in interest from Bavaria's conservative cruising roots, initial sail testing indicates they will be very competitive!

This impressive line-up is supplemented by the Bavaria Yachtbau group's Nautitech Catamarans with a new model Open 40 recently delivered in Sydney and 2x 542 Nautitechs nearing launch in France for Australian customers.

Ensign's new leadership team

The Ensign Group welcomes new management and corporate ownership with Sean Rush teaming up with long term director Andy Howden. Sean and Andy aim to bring a new level of professionalism to the business consolidating on the leading market position of the Ensign Group in Australia.

Sean and Andy will lead the Ensign Group as joint managing directors. Tony Ross will continue on with the Group in a senior sales and distribution role.

Sean brings a passion for yachts combined with 25 years international experience in global law firms advising international corporations, developing businesses and teams and assisting in guiding the strategic direction of a number of organisations.

Sean says: "I'm really excited to team up with Andy to consolidate on the impressive foundations built by Tony and Andy over the past 2 decades and look forward to taking the group to the next level. Every customer I have met since I started talking with Tony and Andy has praised them and the admin and sales team for their fantastic customer service, professionalism and industry knowledge. I was immediately impressed by the incredible depth of experience in the sales team."

The new management team plans on consolidating on the leading market position of Ensign in the brokerage arena and continuing to deliver some of the world's best brands in Sanlorenzo, Bavaria, Nautitech, Italia & HeySea while developing a variety of complimentary brands, services and products.

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