Please select your home edition
Edition
Marine Resources 2019 - Leaderboard

West Marine hires Aaron Carpenter as Chief Marketing Officer

by Renee Harvey 22 May 05:49 PDT

West Marine have announced the hiring of Aaron Carpenter as Chief Marketing Officer. Carpenter will join West Marine, the world's largest premier boating supply retailer, this month with more than 20 years in the retail industry.

Previously, Carpenter served as vice president of global marketing for seven years with The North Face as a key leader on the executive team that more than doubled the brand's revenue from $1 billion to $2.3 billion in six years. He led the launch of thenorthface.com and grew it to over $200M in online sales. Carpenter also led the design and implementation of the brand's first CRM/Loyalty system, driving $80M in incremental annual omni-channel sales.

"We are excited to welcome Aaron to the West Marine team," said Ken Seipel, CEO of West Marine. "Aaron understands the boating enthusiast lifestyle and will help us develop and execute marketing strategies to ensure the West Marine brand is strong and that our mission to outfit, educate and inspire boaters comes to life for our customers."

Carpenter most recently co-founded TideSmart West, a San Francisco-based digital and experiential marketing agency that supports lifestyle brands like Starbucks, The North Face and Clif Bar & Company, and HubNami, a San Francisco-based startup focused on social media management in the U.S. and Japan. From 1998 to 2008 he served as vice president of marketing, ecommerce and licensing with Levi Strauss & Co. Carpenter holds a B.A. in Russian and international relations, and an MBA in international marketing from the University of California, Davis.

Related Articles

Keep the coast clean with West Marine on Sept 21
Working to save the ocean one coast at a time Between producing more than half of the earth's oxygen to providing a place for the activities we love, the health of the ocean impacts us in more ways than imaginable. Posted on 17 Sep
West Marine hosts 4th year of LLS Fundraising
Since 2016 West Marine helped raise nearly $200,000 for the LLS mission Throughout the month, West Marine customers can donate to LLS by purchasing a paper sailboat they can add their name to and display in-store. Since September 2016, West Marine has raised nearly $200,000 for LLS. Posted on 10 Sep
West Marine Very Important Vendor Awards
Top vendors were selected on excellence in product, service and growth West Marine recently hosted its 25th annual Very Important Vendor (VIV) Awards recognizing eight vendors for superior partnerships. The VIV Awards celebrate vendors who continually go above and beyond to help West Marine serve their customers Posted on 6 Sep
West Marine hosts fourth year of LLS Fundraising
Since 2016 West Marine helped raise nearly $200,000 for the LLS mission West Marine, a leading boating, fishing and sailing retailer, is pleased to announce the kick off of its third annual campaign with The Leukemia & Lymphoma Society (LLS) taking place at all West Marine locations from September 1 through 30. Posted on 28 Aug
West Marine launches new Third Reef Gear
Affordable, functional and comfortable West Marine is proud to announce the launch of an updated line of Third Reef foul weather gear for men and women. Affordable, functional and comfortable, the iconic Third Reef Foul Weather gear was first introduced in 1988 Posted on 14 Aug
West Marine launches Boat Commissioning Tool
New tool streamlines the commissioning process for boats and boaters West Marine is proud to announce the launch of its online tool created specifically for boaters, the Boat Commissioning Essentials. This tool is unique in the industry and designed to streamline the process of launching a new or used boat. Posted on 12 Jul
West Marine hires Ron Baime as CMO
Baime offers more than 20 years of experience in the retail space Baime's experience includes 12 years at Dick's Sporting Goods, Inc. where he served as senior vice president and general merchandise manager, among other roles. Posted on 15 May
West Marine raises over $40k for kids
Fundraising effort supports nonprofits across the country to get more youth on the water Throughout West Marine's December "Month of Giving" fundraiser, associates and customers in stores across North America and online joined forces to raise more than $40,000 in support of West Marine's BlueFuture program. Posted on 9 Feb
North Sails 2019 - NSVictoryList - FooterMarine Resources 2019 - FooterVaikobi 2019AUG - Footer 2