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Grow Boating Marketing Summit drew 175 industry marketers at IBEX; view & download presentations

by National Marine Manufacturers Association 6 Oct 2019 06:55 PDT
2019 Grow Boating Marketing Summit © National Marine Manufacturers Association

More than 175 marine industry marketers attended this year's Grow Boating Marketing Summit, an IBEX Special Event. A panel of leading marketing and research experts provided insights on the evolving digital marketing landscape and offered actionable strategies to help businesses boost their sales. Summit attendees included boat, engine and accessory manufacturers, as well as dealers, boat clubs and marine industry service providers.

"Now in its third year, the Grow Boating Marketing Summit attendance has grown from approximately 75 people to more than 175. We stacked our speaker line up this year with experts who could both inspire and provide practical insights that could be applied to attendees' businesses today. I know the Discover Boating team walked away from this meeting learning a lot," said Carl Blackwell, Grow Boating president. "Marketing in today's evolving digital world has changed consumer expectations, so we are doing our part to bring this critical information to the forefront for marine marketers to help us all understand the new tools and strategies needed to effectively attract potential boat buyers."

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