Please select your home edition
Edition
Coast Guard Foundation LEADERBOARD 3

Brunswick Corporation sets new sales, units and share records at 2019 FLIBS

by Lee Gordon 6 Nov 2019 04:07 PST
Brunswick Corporation sets new sales, units and share records at 2019 FLIBS © Brunswick Corporation

Brunswick Corporation (NYSE: BC) has announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show.

Sea Ray, which launched an all-new 320 Sundancer Coupe at Ft. Lauderdale, saw a massive 80 percent increase in show sales from a year ago, demonstrating the success of its reinvention strategy. Boston Whaler continues to benefit from significant year-over-year sales growth in September and October, leading to a very successful Ft. Lauderdale boat show which saw the launch of the flagship 405 Conquest and the 325 Conquest and increased show sales on boats 33' and above.

For the third consecutive year, Mercury Marine substantially grew unit share at the show and had more engines on display than any other manufacturer. In addition, for the first time, more than half of the engines in the on-water portion of the show at the Bahia Mar were Mercurys. Several OEM's showcased new partnerships with Mercury, while others increased the percentage of Mercury outboards and sterndrives on their boats.

"Ft. Lauderdale is one of the largest and most important boat shows in the world and an opportunity for Brunswick to showcase new products and new technologies from our premium boat brands and Mercury Marine," said Dave Foulkes, Brunswick Corporation Chief Executive Officer. "The tremendous success we had this year at the Ft. Lauderdale Show is a great confidence builder for the 2020 Season. Sea Ray and Boston Whaler continue to execute on their strategic initiatives, resulting in outstanding new products with leading-edge technology, along with increased sales and brand recognition around the world. Mercury continues to gain market share with its industry-leading high-horsepower outboards and commitment to creating a unique ecosystem of innovation."

Boston Whaler's World Premiere of the new flagship 405 Conquest and the 325 Conquest, and Sea Ray's World Premier of the 320 Sundancer Coupe were met with a tremendous customer response, and the 405 is already sold out for the next year. Both the 405 Conquest and the 320 Sundancer were named "Must See Boats for 2019 at Ft. Lauderdale" by Boating Magazine.

"Beyond great new products, in order to maintain our leadership position and continue to grow our business, we need to have the most advanced innovation capabilities, and a leading portfolio of service and shared-access businesses," said Foulkes. "We don't take our position in the industry for granted; we wake up every morning thinking about how we can provide more access to boating and a better boating experience."

During a Brunswick press event at the Ft. Lauderdale show, Foulkes also announced that the Company will make its debut as an exhibitor at the 2020 Consumer Electronics Show (CES) in Las Vegas, January 7-10, 2020. Brunswick will highlight its marine technology leadership and illustrate how its ACES strategy which provides an umbrella for its initiatives in autonomy, connectivity, electrification and shared-access will help define the future of the marine industry.

"With our leadership position in marine technology, it is the right time for Brunswick to actively participate in the largest electronics and technology showcase in the world," said Foulkes. "Participating at CES will demonstrate that the latest generation of marine technology is absolutely worthy of a place alongside other transportation and consumer technologies."

Related Articles

2021 Forbes "America's Best Employers for Women"
Brunswick Corporation named for a second consecutive year For the second consecutive year, Brunswick Corporation (NYSE: BC) has been named by Forbes and Statista to the 2021 "America's Best Employers for Women" list. Posted on 28 Jul
Lenn Scholz named Lund Boats President
Dirk Hyde named President of Aluminum Boat Group Lund Boats, a division of Brunswick Corporation (NYSE: BC), today announced Lenn Scholz as President of Lund Boats replacing Dirk Hyde who has been promoted to President of Brunswick's Aluminum Boat Group. Posted on 21 Jul
Brunswick Corporation next wave strategy
Business evolution, products, technologies, unique experiences, and enterprise synergies During its 2021 Investor Day presentation in May, Brunswick Corporation (NYSE: BC) unveiled the "Next Wave" of the Company's strategy highlighting the next phase of business evolution, products, technologies, unique experiences, and enterprise synergies. Posted on 14 Jul
Boston Whaler and Sea Ray launch new apps
MyWhaler & Sea Ray+ provide consumers with comprehensive resources to elevate on-water experiences Two of Brunswick Corporation's leading boat brands, Boston Whaler and Sea Ray, today announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. Posted on 1 Jul
Brunswick to acquire Navico
Brunswick will strengthen global parts and accessories business Brunswick Corporation (NYSE: BC) today announced that it has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. Posted on 24 Jun
Brunswick publishes 2020 Sustainability Report
Highlighting the Company's progress toward its sustainability goals Brunswick Corporation (NYSE: BC) today published its 2020 Sustainability Report, Our Stake in Tomorrow's Tide, highlighting the Company's progress toward its sustainability goals, including a continued commitment to advance its ESG strategies. Posted on 31 Mar
Brunswick Corporation expands boat production
To meet unprecedented global demand Brunswick Corporation (NYSE: BC) today announced that it is increasing production capacity at three of its global boat manufacturing facilities to meet unprecedented consumer demand and assist in replenishing historically low field inventory levels. Posted on 26 Jan
Brunswick sustainability efforts honored
Making Newsweek's 2021 list of America's Most Responsible Companies Brunswick Corporation (NYSE:BC) has been named by Newsweek to the 2021 list of America's Most Responsible Companies. From the thousands of companies considered for this honor, only 400 made the final list and Brunswick is ranked No. 205 overall. Posted on 9 Dec 2020
Brunswick Corporation expands in electrification
Establishing new leaders with strong technology experience Brunswick Corporation (NYSE: BC) continues to develop solutions to further improve boater experiences both by advancing the efficiency and capabilities of its core product lines and through its ACES strategy. Posted on 11 Nov 2020
Brunswick Corporation continues to set new records
A very successful 2020 Ft. Lauderdale International Boat Show Brunswick Corporation (NYSE: BC) and its industry leading brands, Mercury Marine, Boston Whaler, Sea Ray and Freedom Boat Club, all had a very successful 2020 Ft. Lauderdale International Boat Show. Posted on 10 Nov 2020
upffront2021 Summer Offers FOOTERMaritimo 2021 - M600 - FOOTERHighfield Boats - MBW - FOOTER