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Longtime NMMA CMO Carl Blackwell steps down as Discover Boating reaches key milestones

by National Marine Manufacturers Association 14 Jan 06:02 PST
Longtime NMMA CMO Carl Blackwell steps down © NMMA

NMMA today announced that Carl Blackwell, its longtime chief marketing officer and president of Discover Boating, has decided to step down.

The move comes as the Discover Boating campaign reaches key milestones and hits its stride in attracting new boaters to the boating lifestyle. The association has tapped Ellen Bradley, NMMA chief communications officer, to lead both marketing and communications. Blackwell will remain onboard through the end of March to ensure a smooth transition.

Read the full article here.

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