Please select your home edition
Edition
Selden

Longtime NMMA CMO Carl Blackwell steps down as Discover Boating reaches key milestones

by National Marine Manufacturers Association 14 Jan 06:02 PST
Longtime NMMA CMO Carl Blackwell steps down © NMMA

NMMA today announced that Carl Blackwell, its longtime chief marketing officer and president of Discover Boating, has decided to step down.

The move comes as the Discover Boating campaign reaches key milestones and hits its stride in attracting new boaters to the boating lifestyle. The association has tapped Ellen Bradley, NMMA chief communications officer, to lead both marketing and communications. Blackwell will remain onboard through the end of March to ensure a smooth transition.

Read the full article here.

Related Articles

'Operation Dry Water' takes place nationwide
Year-round boating campaign with the mission of deterring impaired boating Operation Dry Water (ODW), a nationwide campaign addressing boating under the influence (BUI), will take place July 3 – 5, over the July fourth holiday. Posted on 1 Jul
Update on States' reopening plans
Some states have paused or reversed parts of their reopening plans. Over the past few weeks, COVID-19 cases have increased around the country. As a result, some states have paused or reversed parts of their reopening plans. Posted on 1 Jul
New NAFTA enters into force on July 1
NMMA is reminding members to review changes With the US-Mexico-Canada Agreement (USMCA) entering into force on Wednesday, July 1, 2020, NMMA is reminding members to review changes that pertain to the recreational boating industry. Posted on 27 Jun
MRAA and NMMA launch new Covid-19 resource
A quick guide to retail guidelines by state As states across the country continue to reopen their economies, many states have outlined phased plans for businesses to protect the health of their employees and consumers. Posted on 24 Jun
Wake Sport presentation shifts to safety advocacy
For the Love of Wake Sports During his presentation "For the Love of Wake Sports" at the Discover Boating Experience during six 2020 National Marine Manufacturers Association boat shows in the US, Zenon Bilas noticed a worrying trend among the audience. Posted on 23 Jun
Boat manufacturing picks up in May
New data from the NMMA shows a pickup in manufacturing activity New data from the NMMA shows a pickup in manufacturing activity in May with seasonally adjusted wholesale shipments of outboard engines, PWCs, wake sport boats, and jet boats seeing increases ranging from 19% to 160% compared to April. Posted on 19 Jun
"Get On Board" campaign launches media toolkit
Discover Boating and Take Me Fishing launched the industry-wide campaign Yesterday, Discover Boating and Take Me Fishing launched the industry-wide "Get On Board" campaign to help get more people on the water to experience the restorative power of boating and fishing amid COVID-19. Posted on 18 Jun
$10.5b economic impact from marine fishing trips
Federal agency shows angler trip expenditures totaled $10.5 billion nationwide NOAA Fisheries confirms marine recreational fishing is a far greater economic force in the United States than their previous evaluations had indicated. Posted on 15 Jun
2020 NMMA Hall of Fame Award nominations due
The Award will be presented at the IBEX Industry Breakfast in Tampa, FL Nominations are being accepted for the 2020 NMMA Hall of Fame Award through July 15. The Award will be presented at the IBEX Industry Breakfast in Tampa, FL. Posted on 11 Jun
America's marine economy growth in 2018
Grew at a faster rate than the nation's economy as a whole America's marine economy, including goods and services, contributed about $373 billion to the nation's gross domestic product in 2018 and grew faster than the nation's economy as a whole, according to the marine economy statistics released last week Posted on 9 Jun
RS Sailing 2020 - Summer Offer - FOOTERMelges 14 2019 FooterMaritimo 2019 Footer