Please select your home edition
Edition
Get My Boat 2021 LEADERBOARD

Marinemax to transform boating with technology enhancing customer experience

by Lisa Harrison 17 Mar 2020 08:22 PDT
Marinemax to transform boating with technology enhancing customer experience © Marinemax

MarineMax, Inc. (NYSE: HZO), the nation's largest recreational boat and yacht retailer, today announced that it has acquired the pioneering Boatyard digital platform to transform the boating customer experience, creating a new way for boat owners to enjoy their passion, wherever and whenever they want.

Built around the Boatyard acquisition, the new MarineMax Customer Experience Platform will be led by Boatyard Founder and CEO Nathan Heber, who will become President of Boatyard at MarineMax.

Shawn Berg, MarineMax Chief Digital Officer, said, "As a customer-centric company, we believe utilizing technology to enhance our boat owners' experience by saving them time and allowing for easier and more efficient access to products and services can truly change the industry. The Boatyard digital platform solves one of boating's greatest challenges given that it is highly fragmented and difficult to navigate. This Customer Experience Platform enhances the ownership experience by removing friction from the boating experience making it accessible and easy for people to enjoy the boating lifestyle.

"I am thrilled to announce that Nathan is joining our MarineMax team," continued Mr. Berg. "He and his team bring tremendous leadership, passion and drive to our new Customer Experience Platform. We are excited to partner with him to further develop new product capabilities that will add efficiencies, making the boating experience even more enjoyable."

"We believe the new technology team that Nathan will lead will transform the boating industry, one that has been relatively slow to embrace new ways of doing things. The acquisition of Boatyard has the opportunity to revolutionize the way customers enjoy time with family and friends on the water," concluded Mr. Berg.

"As part of the tremendously talented MarineMax team, I believe we can accomplish great things for our customers and the boating industry broadly," commented President of Boatyard, Nathan Heber. "By streamlining and enhancing the boating experience with our Customer Experience Platform, we can bring greater joy to boat owners by providing them with more time to spend on the water."

Mr. Heber continued, "MarineMax is the leader in the boating industry and I believe our digital platform will continue to further set us apart in delivering remarkable experiences to our customers."

The disruptive Boatyard digital platform seeks to eliminate the confusion, guesswork and stress of boating, making it accessible and easy for customers to have an exceptional experience.

The Boatyard digital platform will include an expansive range of on-demand services to streamline the boating experience by qualified service providers with only a few clicks on a smartphone.

Named to Boating Industry Magazine's "Top Products of 2015" list, the Boatyard digital platform enables boat owners to take back their free time by curating the best services and offering excellent communication to ensure users always receive an exceptional experience.

Related Articles

MarineMax reports record third quarter
Record June quarter revenue grows 34% to almost $667 million The Company will hold a webcast to review its record third quarter fiscal 2021 results on Thursday, July 22, 2021, at 10:00 a.m. Eastern Time. Posted on 23 Jul
MarineMax expands in Midwest with Nisswa Marine
A full-service dealer located in Nisswa, Minnesota MarineMax announced the acquisition of Nisswa Marine, a full-service dealer located in Nisswa, Minnesota. Posted on 2 Jul
Northrop & Johnson top workplace award
The world's leading superyacht marketing firm since 1949 Alongside this award, they were ranked first in the medium-sized company category in South Florida Business Journal's 2021 Best Places to Work Awards. Posted on 30 Jun
Raul Bermudez celebrates 10 years
LIVE broadcast today at 3:00 pm EDT/AST If you have had the pleasure of chartering (or owning) a catamaran in the British Virgin Islands, the chances are good that Raul Bermudez has touched your life in some way. Posted on 24 May
MarineMax Shatters last year's Q2 Results
Impressive results for its second quarter ended March 31, 2021 The demand for the boating lifestyle is evident as MarineMax announces impressive results for its second quarter ended March 31, 2021. Posted on 23 Apr
Largest Azimut Yacht sold in the USA
Fifth Azimut Grande 38 Metri Trideck goes to an experienced yachtsman The fifth Azimut Grande 38 Metri Trideck build goes to an experienced yachtsman from Houston, Texas. Posted on 10 Mar
MarineMax expands with Cruisers Yachts
Available through MarineMax stores in Minnesota, Baltimore and Boston MarineMax recently announced an expanded relationship with Cruisers Yachts. Cruisers Yachts will now be available through MarineMax stores in Minnesota, Baltimore and Boston. Posted on 23 Feb
IYBA announced 2021 Board of Directors
Two MarineMax leaders now on International Yacht Brokers Association board The International Yacht Brokers Association (IYBA) recently announced its 2021 board of directors, including Chuck Cashman and James Corts of MarineMax. Posted on 17 Feb
MarineMax reports record quarter with 35% growth
To $411.5 million for the quarter ended December 31, 2020 MarineMax, Inc. (NYSE: HZO), the world's largest recreational boat and yacht retailer, today announced results for its first quarter ended December 31, 2020. Posted on 29 Jan
MarineMax honored at National Boating Safety Award
Boating classes and continuing education is part of the MarineMax DNA With an influx of new boaters in 2020 comes the need for educational programs to keep everyone safe out on the water. Boating classes and continuing education is part of the MarineMax DNA. Posted on 12 Jan
North Sails 2021 FOOTERRooster 2020 - Impact BA - FOOTERVaikobi 2021 FlexForce - FOOTER