Please select your home edition
Edition
RS Sailing 2020 - Summer Offer - LEADERBOARD

BRP advances marine strategy by focusing on boats and new technology

by BRP 29 May 2020 10:56 PDT

BRP (TSX: DOO; NASDAQ: DOOO) announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products.

We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water.

We remain committed to our Buy, Build, Transform Marine strategy which has been under way since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019.

"Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand," said José Boisjoli, President and CEO of BRP. "We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers," he added.

Discontinuing outboard engine business and signing an agreement with Mercury Marine

Following our decision to discontinue E-TEC and E-TEC G2 outboard engines, we have signed an agreement with market leader Mercury Marine to support boat packages and continue to supply outboard engines to our boat brands.

We will continue to supply customers and our dealer network service parts and will honour our manufacturer limited warranties, plus offer select programs to manage inventory. These decisions will impact 650 employees globally.

Pursuing new opportunities within Build and Transform phases of strategy

With this announcement, BRP will be positioned to expand its presence in the pontoon and aluminum fishing markets through technologically advanced solutions. We will leverage our track record of ingenuity through our R&D resources to enhance the boating experience with unique new marine products, such as the next generation of engine technology with Project Ghost and the next generation of pontoons with Project M, code names for new products we expect to transform the industry.

Maximizing operational and functional efficiencies

Lastly, we will consolidate Alumacraft operations from two sites to one. All Alumacraft operations will be transferred to St Peter, MN and our site in Arkadelphia, AR will be permanently closed. In addition, we want to upgrade the boat production facilities to reorganize manufacturing sites and apply the modularity model used elsewhere. This move is designed to enhance productivity and efficiency and to allow us to respond with even more agility to demand.

Related Articles

Manitou receives 19th consecutive NMMA CSI Award
Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association BRP (TSX:DOO; NASDAQ:DOOO) announces that Manitou Pontoon Boats is once again a recipient of a Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association (NMMA) for exceptional customer service. Posted on 6 Mar
Alumacraft Awarded its 3rd NMMA CSI Award
Recipient of a Customer Satisfaction Index Award for exceptional customer service BRP (TSX:DOO; NASDAQ:DOOO) announces Alumacraft is a recipient of a Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association (NMMA) for exceptional customer service. Posted on 5 Mar
75 years of taking North America fishing
One of the USA's oldest existing aluminum boat brands celebrates Since the first boat rolled off the Minnesota assembly line in 1946, Alumacraft has been a top choice for families who love outdoor activities, especially fishing. Posted on 13 Feb
Manitou introduces 2021 lineup of Pontoons
BRP announces two new Manitou pontoon boat models for model year 2021 BRP (TSX:DOO; NASDAQ:DOOO) announces two new Manitou pontoon boat models for model year 2021, meaning on-water adventurers of all types can find the boat to meet their needs. Posted on 15 Jul 2020
BRP launches new Pilot Project Uncharted Society
Expecting to encourage more outdoor enthusiasts to experience the thrill of powersports Today, BRP (TSX: DOO, NASDAQ: DOOO) launched a new pilot program, Uncharted Society, that will offer more than 40 expertly curated experiences using powersports vehicles in the United States. Posted on 10 Jul 2020
Maritimo 2019 FooterCyclops 2020 - SmartlinkNano - FOOTERUpffront 2020 Foredeck Club SW FOOTER