Please select your home edition
Highfield Boats - Power - LEADERBOARD

Australia to provide a huge boost to new charter clients

by David Good 1 Jul 13:06 PDT
M/Y OneWorld - Exterior © OneWorld Charters

With no international travel on the horizon for some time to come, Australians are looking into alternatives to 'holiday at home' in 2020.

Current restrictions present the Australian domestic superyacht industry with a huge opportunity to increase market penetration in Australia for term charters. This opportunity is further enhanced by the international cruise industry also being unable to operate in this current climate.

According to the Cruise Lines International Association (CLIA), in 2018, 1.35 million Australians went on a cruise, representing over 5% of the total population. Comparatively, 3.7% of the USA's population took a cruise and 3% of the UK's population. The USA has been the longstanding leader in cruise market penetration for many years until Australia took over in 2013.

Regular cruise passengers, due to the affect COVID-19 has had on tourism industries, are unable to take their annual journeys. A strong option for these passengers, is to reconsider their norm and get on board an Australian based charter vessel for the ultimate luxury cruising experience. Many term charters on superyachts in Australia can offer all inclusive packages so that they are more easily compared to high end cruise marketing.

These high-end cruise passengers regularly pay in excess of $50,000 per person and frequently treat their extended family of 8-12 members to a cruise. Once these customers experience the exceptional service from an attentive crew and an itinerary completely dedicated to them, we hope they then progress into larger yachts. More experienced charterers will then realise the benefits of moving from all-inclusive to the normal Advance Provisioning Allowance (APA) model.

Australians spend around $65 billion annually on overseas holidays, and with travel off the cards for the foreseeable future, travellers are starting to think about how to enjoy what Australia has to offer. Converting just 1% of top end Australian cruise passengers equates to 13,500 new superyacht guests chartering vessels available in Australia.

Australia is home to some of the most spectacular coastal and aquatic attractions in the world as well as the largest domestic fleet of superyachts available for charter in Asia Pacific. The majority of these vessels are based in New South Wales and Queensland, but vessels will regularly conduct charters through Western Australia, Northern Territory, Victoria and Tasmania.

This coupled with the new Special Recreational Vessel Act that became law in December 2019 allowing foreign superyachts to also enter Australia for charter will help stimulate this potential large influx of new charter clients. With the domestic travel in Australia now open, potentially followed by the South Pacific later in the year for Australians, both regions offer very attractive itineraries for charter guests to enjoy.

"Superyacht Australia will coordinate a promotional campaign through a cross section of channels. Our objective will be to convert these potential customers into new clients for our member vessels such as M/Y Oneworld, M/Y Silent World, M/Y Spirit and M/Y Dreamtime as well as for our charter brokers. This campaign will be supported by new events such as a charter yacht function in Sydney during October and build on the successful Soirée event that was held in February this year." commented David Good, CEO Superyacht Australia.

Related Articles

Tiara Sport announces top dealers and salespeople
Their hard work and dedication helps to continue the growth Tiara Yachts and Tiara Sport are pleased to announce our 2020 Model Year top dealers and salespersons. Their hard work and dedication to our brands helps to continue the growth both Tiara Yachts and Tiara Sport sees in the marketplace. Posted on 22 Oct
Aine Denari named Brunswick Boat Group President
Responsible for the largest boat portfolio in the recreational marine industry Denari joins Brunswick after spending the past 20 years in a variety of executive positions within the automotive industry, and in leadership positions at major global consulting firms. Posted on 22 Oct
Scania USA inks agreement with Maritimo
For performance pleasure craft engines from 700 to 1,150hp Scania, one of the world's leading manufacturers of engines for boats, trucks, buses and industrial applications, announced today the expansion of its longstanding partnership with Maritimo to include boats built for the United States and Canada. Posted on 21 Oct
OneWater Marine announces organizational change
David K. Witty has been named Chief Technology Officer OneWater Marine Inc. (NASDAQ: ONEW) ("OneWater" or "the Company") have announced that David K. Witty has been named Chief Technology Officer effective October 1, 2020. Posted on 21 Oct
Horizon Yachts launches second FD75
Specified for the American Market, hull two of owner/operator model is on schedule to make its debut Following the world debut of the very first FD75 model in January 2020, a brand new FD75 has launched from the Horizon Vision Shipyard. Posted on 21 Oct
ABMA call for Covid-19 compliance training
Working to provide training to all yacht workers and yacht service companies ABMA is working with the Ministry of Health and the Ministry of Tourism to provide training to all yacht workers and yacht service companies who will come into contact with visiting yachts this season to create a COVID-19 Compliance Training Certificate. Posted on 20 Oct
What to do?
There wasn't really a question in it; this person is very industrious To be honest, it is not really a question you have to ask of the subject of today's Editorial. She's a ball of energy with a fantastic work ethic, an enduring smile, and a certain tenacity that reminds you of the claws below a wedge-tailed eagle. Posted on 18 Oct
Malibu Boats announces profit release date
Conference call information for First Quarter 2021 Following the release, the company's management will host a conference call to discuss the results at 8:30 a.m. Eastern Time on the same day. Posted on 17 Oct
Cox Powertrain appoints new Head of Sales
Hugh Hudleston joins the leading British manufacturer of high-powered diesel outboard engines Cox Powertrain, a leading British manufacturer of high-powered diesel outboard engines for the global marine industry, is pleased to announce that Hugh Hudleston has joined them as Head of Sales. Posted on 16 Oct
August report: New powerboat retail sales up 8%
Another strong month for new powerboat retail sales New data from the NMMA show August was another strong month for new powerboat retail sales, which were up 8% year to date on a seasonally-adjusted basis compared to a year ago. Posted on 15 Oct
Rooster 2020 - Impact BA - FOOTERUpffront 2020 Foredeck Club SW FOOTERRS Sailing 2020 - RSSS - FOOTER