Please select your home edition
Edition
Vaikobi 2019AUG - Leaderboard 3

VETUS appoints new EMEA Sales and Global Marketing Director

by Saltwater Stone 9 Jul 22:46 PDT
Thijs Boegheim is the new Sales Director EMEA and Global Marketing Director for VETUS © Saltwater Stone

International marine systems supplier VETUS and anchor and mooring specialist MAXWELL have announced the appointment of Thijs Boegheim as the new Sales Director EMEA and Global Marketing Director.

Strengthening the company's sales and marketing commitment, Thijs joins the VETUS management team. Current Marketing Director Babette van Waes, who will focus on the digital marketing strategy and activities, will continue as a VETUS management team member.

Thijs moves to his new position following two years as General Manager EMEA at VETUS brand MAXWELL Marine, after joining the VETUS-MAXWELL family in 2013 on the Sales Export team and spending five successful years as Superyacht/OEM Sales Manager.

Thijs said: "After seven years putting MAXWELL on the map in the EMEA region, I am excited to start this new role. I believe the brand MAXWELL has become much more visible and well-known in the power, sail and superyacht markets over the last few years because of the collaboration between all the company's colleagues, centres, dealers and distributors. VETUS is a healthy company and I am confident that with the right tools and mindset, we can get to another level with the capability to meet the challenges ahead."

To optimise sales and marketing efforts, Thijs will align with Marketing Director Babette van Waes, who will target the development and maintenance of new websites and an increased interaction with customers using online tools such as virtual boat shows.

"Setting up the marketing department, growing the VETUS brands and positioning VETUS as a creator of boat systems have been our main goals during the last 10 years," said Babette. "With changing markets, we see the importance of online marketing growing fast. This needs focus and I see it as a great challenge to determine and realise the new online marketing and business strategy for VETUS.

"Creating an online marketing strategy, developing new websites, building a virtual online boat show, growing our social media strategy and working with email automation, are a number of tasks I will be focusing on. I am looking forward to working together with Thijs, moving VETUS forward from a sales and marketing perspective in the years ahead."

Marcel Borsboom, CEO of VETUS, added: "In today's rapidly evolving marketing landscape, VETUS is committed to investing and pro-actively enhancing our digital strategy so that we can continue to effectively reach new customers and support our loyal customers. We are confident that both Babette and Thijs will be significant contributors to the on-going success of VETUS."

For more information on VETUS, visit www.vetus.com.

Related Articles

Vetus launches Virtual Boat Show
To showcase its products and systems The Vetus Virtual Boat Show allows visitors to 'walk' around the company's virtual stand, browse a range of equipment, and view product information and specifications. Posted on 10 Sep
Vetus launches ISO-compliant tank inspection ports
Suitable for use with certified VETUS tanks Featuring an enhanced lid design and glass fibre reinforcement, the ILT120B and ILT120X meet ISO small craft standards for permanently installed fuel systems and petrol/diesel fuel tanks. Posted on 18 Jun
Vetus expands its portfolio of glazing products
The new ultra-slim PL series offers boat owners a stylish portlight VETUS is expanding its portfolio of glazing products with sleek new portlights, ventilation hatches, and roller blind and fly screens, enhancing its offering of complete boat window solutions. Posted on 20 Nov 2019
VETUS expands Bow Pro Thruster Range
Featuring all the technical advantages of the BOW PRO series Featuring all the technical advantages of the BOW PRO series, the VETUS BOW PRO Boosted Series has been expanded with two new larger VETUS BOW PRO Boosted thruster models - the BOWB180 and BOWB210. Posted on 18 Nov 2019
VETUS launches new products at METSTRADE
Latest BOW PRO Boosted Thruster models VETUS is introducing a range of new products at this year's METSTRADE, including the larger models of its BOW PRO Boosted Thruster, plus the STERN PRO thruster and BOW18024D. Posted on 16 Oct 2019
VETUS introduces triple-lip dripless shaft seal
New ZWBH with self-aligning inner bearing is developed for use with water-lubricated stern gear Offering extra security at a competitive price, the latest model includes a self-aligning inner bearing and the addition of one extra lip seal to keep the water out. Posted on 3 Dec 2018
VETUS Maxwell strengthens presence
In South America and Caribbean with appointment of E&P Marine The new appointment further expands VETUS Maxwell's network of representatives, increasing international presence as it grows sales for engines, generators, bow thrusters, control panels and other equipment for recreational craft and commercial vessels. Posted on 2 Dec 2018
Vetus launches smart-controlled bow pro thrusters
For fully-proportional control for vessels up to 80ft Incorporating an in-house-engineered intelligent motor controller, the new upgraded fully-proportional brushless models deliver all the remarkable features of the BOW PRO series with an added boost function to make life easier for even more boat owners. Posted on 13 Nov 2018
Vetus Maxwell to display new Bow Pro thrusters
Showcasing award-winning range of precision controlled and near-silent bow thrusters Specialist marine manufacturer VETUS Maxwell is showcasing its range of bow thrusters at the United States Sailboat and Powerboat Shows in Annapolis, including the award-winning BOW PRO models for boats of 20-40' Posted on 5 Oct 2018
Rooster 2020 - Impact BA - FOOTERZhik 2020 AnneMarieRindom FOOTERNorth Sails 2019 - NSVictoryList - Footer