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Discover Boating's Influencer Program attracts new audiences to boating

by National Marine Manufacturers Association 22 Aug 11:48 PDT
Recreational boating © Confindustria Nautica

Discover Boating's social media influencer program - which kicked off in June to bring awareness to boating - continues generating conversations among new, younger audiences and creating interactions around boating this summer when close-to-home outdoor recreation is in high demand. In fact, the amount of interactions garnered to date - 650,000 engagements (likes, comments, shares, views) - far surpassed the goal of 250,000 engagements, and the campaign has reached 698,000 impressions, which includes the number of times fans came across Discover Boating branded content organically (no paid ads) when scrolling through their social feeds.

Discover Boating has also seen spikes in new social media followers each time an influencer's post goes live on Instagram. That shows that influencers are bringing awareness to Discover Boating and encouraging their audiences to follow its social handles for anyone looking to get started in boating.

To read more please go to the original article.

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