MRAA partners with Bonnier Corporation to promote certified dealers

Certified Dealership Marine Industry © National Marine Manufacturers Association

The Marine Retailers Association of the Americas (MRAA) has partnered with Bonnier Corporation, one of the largest consumer-facing, special-interest publishing groups in America, to promote the Marine Industry Certified Dealership program and the retailers who are Certified.

"Our Certified Dealers put in a lot of work to become Certified, and much of that effort is focused on the customer experience. We're entering into this partnership with Bonnier to tell consumers all about Certified Dealers and how Certified Dealers can serve them," says Liz Keener, MRAA Certification Manager, "Our hope is that as consumers see these marketing efforts, they'll make a larger effort to seek Certified Dealers when they're ready to buy."

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