Please select your home edition
Edition
Rooster 2020 - Impact BA - LEADERBOARD

Poralu Marine revolutionizes its core business and launches 'Marina Management & Consulting'

by Poralu Marine 23 Sep 07:45 PDT
Poralu Marine revolutionizes its core business and launches 'Marina Management & Consulting' © Poralu Marine

In the 21st century where traditional land planning methods are running out of steam, designing sustainable projects for maritime shorelines and nautical spaces that serve multiple purposes is becoming a priority for local communities.

It is in this context that Poralu Marine, the world leader in the construction of aluminum marinas, is making a significant shift and launching "Marina Management & Consulting" (MM&C), a revolution in its market.

MM&C - A new vision of tomorrow's marina, shattering traditional business models

Today, Poralu Marine is using its 35 years of experience in designing marinas to break away from traditional business models, which focus solely on the leisure aspects of a marina. By moving from manufacturer to manager, operator, and investor, the world leader is responding to strong market demand and revolutionizing its core business. The company is the first in the world to offer such a complete and tailor-made solution while mastering the entire value chain.

"The creation of this new business is a real opportunity in international markets. We are seeing that marinas are an integral part of a coastal development project. Poralu Marine is now going further and becoming the manager-operator of marinas, which are becoming local centres of attraction. We are responding to a strong demand from our customers, who need support and genuine know-how throughout the entire operation, from the conceptual phases to management, including consulting and investment. " explains Cédric Le Rest, former General Manager of Yas Marina (Abu Dhabi), who has now become Director of Marina Operations at Poralu Marine.

Poralu Marine now assists its clients - elected officials, municipalities, private communities, etc. - in managing their marinas through consulting. The company also has opportunities to invest directly in a marina or coastal project, from design to management. By doing so, Poralu Marine creates its own business and becomes a key player in its projects.

The advantages of MM&C are numerous for communities wishing to outsource their marina project: by choosing Poralu Marine to spearhead their project, they offer themselves global management with a single point of contact, increase profitability and generate other revenues thanks to a marina integrated into their region.

Poralu Marine: A committed global player, in touch with its environment

MM&C embodies the innovative vision carried by the group, which integrates activities related to water sports and land development, while respecting and preserving the environment. Through this new business, Poralu Marine is making a significant shift in the way it thinks about its projects for today and tomorrow.

"We want to see marinas as true living spaces; a destination in and of itself where people go to enjoy themselves. For too long they have been underestimated and neglected as mere "parking lots" for boats. Marinas have the potential to be at the heart of an urban development initiative, where people can truly flourish. This is why we have decided to create a new type of marina, " says Christophe Sauné, Director of MM&C at Poralu Marine.

The company, established throughout the world, works by considering a new context: people are reappropriating coastal areas and sea fronts; society is changing and the reasons for existence are evolving. Poralu Marine feeds off its ecosystem and pays particular attention to the nature that surrounds us, placing the environment at the heart of its business model. Its future projects respond to a growing need of the population to respect the ecosystem and preserve local biodiversity.

An experienced team for tailor-made support

To support its development and enable the overall management of each marina, Poralu Marine has compiled a team of experts with proven know-how in marina management and consulting, who are accustomed to dealing with local authorities. They collaborate all over the world with talented people, selected for their experience and ideal knowledge of local issues and ecosystems.

Christophe Sauné explains: "Our new mission is to be a manager, marina operator and investor at the same time. Each project is designed according to a territory that has its own needs and particularities and integrated into local economic and social development. To achieve this, we recruit professionals from all over the world. These experts and consultants take part in the project from design to operation, for maximum profitability."

"We are seeing a huge change in the way marinas are perceived and used. Marina infrastructure needs to evolve to be more integrated into the local ecosystem, meeting greater needs than those of boaters alone. We strive to provide lively places, where people and the environment are major pillars, thus reducing some form of dependency on the yachting market. ", adds Cédric Le Rest.

www.poralu.com

Related Articles

Symmetrix Composites partner with American Magic
Tooling manufacturer produces patterns & molds for 75ft foiling monohull from five-axis CNC machine Symmetrix Composite Tooling is proud to announce a Supplier/Technical Partnership with New York Yacht Club American Magic, the U.S. Challenger for the 36th America's Cup next year in New Zealand Posted on 25 Oct
Mercury Marine and Beneteau strengthen partnership
Beneteau customers will be able to take advantage of even more competitive outboard boat-and-engine. Mercury Marine has announced an expanded partnership with Beneteau on a global scale to leverage both companies' leadership position and offer Beneteau customers Mercury power on 2021 models. Posted on 24 Oct
Yanmar and Mastry join with Nautique
To introduce new diesel engine solution to wake sports market Yanmar Marine International and Mastry Engine Center have partnered with renowned water sports boat manufacturer Nautique Boat Company, Inc. to introduce the efficiency, performance, and safety benefits of a premium Yanmar diesel package. Posted on 23 Oct
Propspeed expand operations into Pacific Northwest
Supported by the recently established business unit Propspeed USA Propspeed, leading innovator of underwater foul-release coatings, announced today it has expanded its United States operations into the Pacific Northwest. Posted on 23 Oct
Special 'virtual' edition of Boat Builder Awards
IBI and METSTRADE have announced a special one-off on 10th December IBI and METSTRADE have announced a special one-off virtual edition of the Boat Builder Awards for Business Achievement in 2020. It will acknowledge the challenges, ingenuity and resolve of our industry in the wake of the Covid-19 crisis. Posted on 23 Oct
DAME R&D Excellence in Adversity Award
Have you kept our product development efforts rolling through the challenges of 2020? Have you kept our product development efforts rolling through the challenges of 2020? Were you originally booked to attend METSTRADE 2020? Posted on 23 Oct
Tiara Sport announces top dealers and salespeople
Their hard work and dedication helps to continue the growth Tiara Yachts and Tiara Sport are pleased to announce our 2020 Model Year top dealers and salespersons. Their hard work and dedication to our brands helps to continue the growth both Tiara Yachts and Tiara Sport sees in the marketplace. Posted on 22 Oct
Aine Denari named Brunswick Boat Group President
Responsible for the largest boat portfolio in the recreational marine industry Denari joins Brunswick after spending the past 20 years in a variety of executive positions within the automotive industry, and in leadership positions at major global consulting firms. Posted on 22 Oct
Scania USA inks agreement with Maritimo
For performance pleasure craft engines from 700 to 1,150hp Scania, one of the world's leading manufacturers of engines for boats, trucks, buses and industrial applications, announced today the expansion of its longstanding partnership with Maritimo to include boats built for the United States and Canada. Posted on 21 Oct
OneWater Marine announces organizational change
David K. Witty has been named Chief Technology Officer OneWater Marine Inc. (NASDAQ: ONEW) ("OneWater" or "the Company") have announced that David K. Witty has been named Chief Technology Officer effective October 1, 2020. Posted on 21 Oct
Cyclops Marine 2020 - FOOTERUpffront 2020 Foredeck Club SW FOOTERZhik 2020 AnneMarieRindom FOOTER