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Dealer Week sets single-month record for registrations

by National Marine Manufacturers Association 5 Nov 08:59 PST December 8-11, 2020
Marine Retailers Association of the Americas' Dealer Week © National Marine Manufacturers Association

More than 530 dealers have already registered for the Marine Retailers Association of the Americas' Dealer Week annual conference, after nearly 300 dealers registered during the month of October alone. Dealer Week registrations accelerated rapidly with the announcement that the conference would be held online.

The total of 294 dealership personnel, who registered during the month of October, eclipsed the previous single-month record for dealer registration, which was set in October of 2014, by more than 11 percent.

"We took a calculated risk this year, making the decision to delay the creation of our educational programming to help us ensure that our courses meet the needs of the evolving market place," said Matt Gruhn, MRAA President. "We saw our normal early-registration curve pushed back by the uncertainty the pandemic caused, but we have believed all along that, with the move to an online environment, followed quickly by the announcement of a powerful educational line-up, the dealers would find great value in the event. And that's exactly what we have seen happen."

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