Please select your home edition
Vaikobi 2021 - LEADERBOARD

Brunswick Corporation continues to set new records at the 2020 Ft. Lauderdale Boat Show

by Lee Gordon 10 Nov 2020 11:09 PST
Faster and higher © Brunswick

Brunswick Corporation (NYSE: BC) and its industry leading brands, Mercury Marine, Boston Whaler, Sea Ray and Freedom Boat Club, all had a very successful 2020 Ft. Lauderdale International Boat Show.

For the third consecutive year, Mercury Marine had the most outboard engines of any manufacturer at the show and increased its show market share for the fourth consecutive year, accounting for more than half of the total engines displayed at the 2020 show.

Despite the significantly reduced show attendance, Boston Whaler reported increased year-over-year show sales on many of its leading models. In addition, Sea Ray had a great show with many models selling at or above prior year results. Sea Ray also announced the all-new 370 Sundancer which will officially launch in February 2021 and features the brand's exciting new design language.

Freedom Boat Club's Ft. Lauderdale franchise, located at the Bahia Mar marina, also doubled its membership sales from a year ago, during the four-day show.

"Ft. Lauderdale has historically been a bell-weather of saltwater market trends and each year we look forward to showcasing our industry leading products and technology," said Dave Foulkes, Brunswick Corporation CEO. "Mercury continues to win saltwater market share as more and more OEMs make the shift to its industry-leading line-up of four-stroke outboards. Our premium boat brands had a very successful show, attracting returning and first-time buyers to their award-winning models. Freedom's growth this summer has been incredible and it's no surprise to see the new Ft. Lauderdale location continue to grow, as South Florida is one of the country's premier boating destinations."

To ensure the health and safety of its employees, Brunswick limited the number of staff attending the show and implemented extensive COVID-related health and safety protocols, even beyond those required by the show organizers.

"Our staff at the show did a wonderful job in unique circumstances," said Foulkes. "With carefully thought-out and rigorous safety measures in place, our team made sure that their own safety and the safety of our customers was the number one priority."

Related Articles

Brunswick publishes 2020 Sustainability Report
Highlighting the Company's progress toward its sustainability goals Brunswick Corporation (NYSE: BC) today published its 2020 Sustainability Report, Our Stake in Tomorrow's Tide, highlighting the Company's progress toward its sustainability goals, including a continued commitment to advance its ESG strategies. Posted on 31 Mar
Brunswick Corporation expands boat production
To meet unprecedented global demand Brunswick Corporation (NYSE: BC) today announced that it is increasing production capacity at three of its global boat manufacturing facilities to meet unprecedented consumer demand and assist in replenishing historically low field inventory levels. Posted on 26 Jan
Brunswick sustainability efforts honored
Making Newsweek's 2021 list of America's Most Responsible Companies Brunswick Corporation (NYSE:BC) has been named by Newsweek to the 2021 list of America's Most Responsible Companies. From the thousands of companies considered for this honor, only 400 made the final list and Brunswick is ranked No. 205 overall. Posted on 9 Dec 2020
Brunswick Corporation expands in electrification
Establishing new leaders with strong technology experience Brunswick Corporation (NYSE: BC) continues to develop solutions to further improve boater experiences both by advancing the efficiency and capabilities of its core product lines and through its ACES strategy. Posted on 11 Nov 2020
Aine Denari named Brunswick Boat Group President
Responsible for the largest boat portfolio in the recreational marine industry Denari joins Brunswick after spending the past 20 years in a variety of executive positions within the automotive industry, and in leadership positions at major global consulting firms. Posted on 22 Oct 2020
New sales, units and share records at 2019 FLIBS
Sea Ray, Boston Whaler and Mercury Marine set multiple records Sea Ray, which launched an all-new 320 Sundancer Coupe at Ft. Lauderdale, saw a massive 80 percent increase in show sales from a year ago, demonstrating the success of its reinvention strategy. Posted on 6 Nov 2019
Dealers honored at Diamond Anniversary Gala
Sea Ray celebrates 60th at Horseshoe Bay resort in Texas During the event, attendees experienced on-water product demonstrations of Sea Ray's latest model line-up including the award-winning Sundancer 320, SDX 250 Outboard, SLX 400 and the brand-new, limited-edition SLX-R 350 Outboard. Posted on 14 May 2019
Brunswick announces creation of BFBTC
Fiberglass Boat Design and Technology Center to open in Fall 2019 Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced plans for the Brunswick Fiberglass Boat Technology Center (BFBTC), the most extensive recreational boat design and technology center in the United States. Posted on 27 Jan 2019
Cyclops 2020 - SmartlinkNano - FOOTERUpffront 2020 Foredeck Club SW FOOTERNorth Sails 2019 - NSVictoryList - Footer