Please select your home edition
Edition
Allen Brothers

Brunswick Corporation continues to set new records at the 2020 Ft. Lauderdale Boat Show

by Lee Gordon 10 Nov 2020 11:09 PST
Faster and higher © Brunswick

Brunswick Corporation (NYSE: BC) and its industry leading brands, Mercury Marine, Boston Whaler, Sea Ray and Freedom Boat Club, all had a very successful 2020 Ft. Lauderdale International Boat Show.

For the third consecutive year, Mercury Marine had the most outboard engines of any manufacturer at the show and increased its show market share for the fourth consecutive year, accounting for more than half of the total engines displayed at the 2020 show.

Despite the significantly reduced show attendance, Boston Whaler reported increased year-over-year show sales on many of its leading models. In addition, Sea Ray had a great show with many models selling at or above prior year results. Sea Ray also announced the all-new 370 Sundancer which will officially launch in February 2021 and features the brand's exciting new design language.

Freedom Boat Club's Ft. Lauderdale franchise, located at the Bahia Mar marina, also doubled its membership sales from a year ago, during the four-day show.

"Ft. Lauderdale has historically been a bell-weather of saltwater market trends and each year we look forward to showcasing our industry leading products and technology," said Dave Foulkes, Brunswick Corporation CEO. "Mercury continues to win saltwater market share as more and more OEMs make the shift to its industry-leading line-up of four-stroke outboards. Our premium boat brands had a very successful show, attracting returning and first-time buyers to their award-winning models. Freedom's growth this summer has been incredible and it's no surprise to see the new Ft. Lauderdale location continue to grow, as South Florida is one of the country's premier boating destinations."

To ensure the health and safety of its employees, Brunswick limited the number of staff attending the show and implemented extensive COVID-related health and safety protocols, even beyond those required by the show organizers.

"Our staff at the show did a wonderful job in unique circumstances," said Foulkes. "With carefully thought-out and rigorous safety measures in place, our team made sure that their own safety and the safety of our customers was the number one priority."

Related Articles

2021 Forbes "America's Best Employers for Women"
Brunswick Corporation named for a second consecutive year For the second consecutive year, Brunswick Corporation (NYSE: BC) has been named by Forbes and Statista to the 2021 "America's Best Employers for Women" list. Posted on 28 Jul
Lenn Scholz named Lund Boats President
Dirk Hyde named President of Aluminum Boat Group Lund Boats, a division of Brunswick Corporation (NYSE: BC), today announced Lenn Scholz as President of Lund Boats replacing Dirk Hyde who has been promoted to President of Brunswick's Aluminum Boat Group. Posted on 21 Jul
Brunswick Corporation next wave strategy
Business evolution, products, technologies, unique experiences, and enterprise synergies During its 2021 Investor Day presentation in May, Brunswick Corporation (NYSE: BC) unveiled the "Next Wave" of the Company's strategy highlighting the next phase of business evolution, products, technologies, unique experiences, and enterprise synergies. Posted on 14 Jul
Boston Whaler and Sea Ray launch new apps
MyWhaler & Sea Ray+ provide consumers with comprehensive resources to elevate on-water experiences Two of Brunswick Corporation's leading boat brands, Boston Whaler and Sea Ray, today announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. Posted on 1 Jul
Brunswick to acquire Navico
Brunswick will strengthen global parts and accessories business Brunswick Corporation (NYSE: BC) today announced that it has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. Posted on 24 Jun
Brunswick publishes 2020 Sustainability Report
Highlighting the Company's progress toward its sustainability goals Brunswick Corporation (NYSE: BC) today published its 2020 Sustainability Report, Our Stake in Tomorrow's Tide, highlighting the Company's progress toward its sustainability goals, including a continued commitment to advance its ESG strategies. Posted on 31 Mar
Brunswick Corporation expands boat production
To meet unprecedented global demand Brunswick Corporation (NYSE: BC) today announced that it is increasing production capacity at three of its global boat manufacturing facilities to meet unprecedented consumer demand and assist in replenishing historically low field inventory levels. Posted on 26 Jan
Brunswick sustainability efforts honored
Making Newsweek's 2021 list of America's Most Responsible Companies Brunswick Corporation (NYSE:BC) has been named by Newsweek to the 2021 list of America's Most Responsible Companies. From the thousands of companies considered for this honor, only 400 made the final list and Brunswick is ranked No. 205 overall. Posted on 9 Dec 2020
Brunswick Corporation expands in electrification
Establishing new leaders with strong technology experience Brunswick Corporation (NYSE: BC) continues to develop solutions to further improve boater experiences both by advancing the efficiency and capabilities of its core product lines and through its ACES strategy. Posted on 11 Nov 2020
Aine Denari named Brunswick Boat Group President
Responsible for the largest boat portfolio in the recreational marine industry Denari joins Brunswick after spending the past 20 years in a variety of executive positions within the automotive industry, and in leadership positions at major global consulting firms. Posted on 22 Oct 2020
Highfield Boats - MBW - FOOTERupffront2021 Summer Offers FOOTERVaikobi 2021 FlexForce - FOOTER