Please select your home edition
Maritimo 2023 S-Series LEADERBOARD

Azimut Yachts scores another big success at FLIBS 2020

by Azimut|Benetti Group 12 Nov 2020 05:36 PST
Magellano 25 Metri interior design project by Vincenzo De Cotiis © Azimut|Benetti Group

Florida saw the conclusion a few days ago of the 2020 FLIBS, one of the key boat shows for Azimut Yachts on the American market, which despite the complexities of this historical moment, has reported positive results this year too, with an interesting number of visitors and 14 yachts contracted.

The 61st FLIBS once again confirmed Azimut Yachts' market leadership in America. Despite the complicated circumstances connected to the international sanitary emergency, the brand reported more than satisfactory visitor attendance at the boat show (it was actually up on last year during the opening days) and new contracts under way for a full 14 units. The shipyard took 10 models representing five Collections to the show, including the new Magellano 25 Metri, making its debut on the American market.

Federico Ferrante, president of Azimut|Benetti America, commented: "We were sure that the organisers would manage participants' safety in the best way possible and we're aware of the huge impact that this show has on the boat industry and everyone who depends on this sector, which is why we were determined to take part in this year's FLIBS despite the huge uncertainties caused by the current situation. It could have been risky, but now we're proud that we followed our instincts, which have proved to be right!"

The numbers are incredibly positive, with attendance figures for the first two days, typically the most productive at the boat show, up 12% on 2019. Overall, across the five-day event, all the models on show attracted great interest and Azimut Yachts entered into contracts for a full 14 units, 12 in the US market and 2 in Latin America market.

As can be seen, the Americas confirm once again that they are a key market for the brand, which is the top foreign shipyard by total sales and number of years on the US market.

Another big success was the evening event organised by Azimut Yachts at the Pérez Art Museum Miami, with special guests museum director Franklin Sirmans and Italian General Consul in Miami Cristiano Musillo, during which Open Your Eyes was projected, the short film in which director Gabriele Muccino pays tribute to Italian beauty and art, produced in partnership with Azimut Yachts for the worldwide launch of the new Magellano 25 Metri.

The event was included within the Italian Design Day 2020 "Designing the future. Development, innovation, sustainability, beauty", an annual thematic review promoted by the Ministry for Foreign Affairs and International Cooperation in collaboration and with the support of the Ministry for Cultural Heritage and Activities and for Tourism, as a support to promote and increase the international awareness of Italian design and the internationalization of the Made in Italy system as a whole.

Related Articles

The Azimut Charter Club is born
Offering tailor-made charter experiences aboard a fleet of the brand's iconic recent yachts Azimut expands its service hub with the Charter Club, offering tailor-made charter experiences aboard a fleet of the brand's iconic recent yachts with a team dedicated to supporting owners at all times. Posted on 18 Jan
Azimut|Benetti to decarbonise yachting industry
First to be supplied with biofuel for pleasure craft made from renewable materials Azimut|Benetti Group and Eni Sustainable Mobility have signed an agreement for the supply and use of HVOlution, the biofuel produced from 100% renewable raw materials*. This is the first yachting industry agreement that targets decarbonisation. Posted on 2 Jun 2023
A parade of Azimut Yachts
Paying tribute to U.S. owners at the Miami International Boat Show 2023 Azimut, the world's leading producer of sporty, elegant yachts, will be taking a fleet of 16 of them to the Discover Boating Miami International Boat Show 2023 from February 15 to 19. Posted on 14 Feb 2023
Azimut Yachts is US market leader with 27% growth
Reporting excellent results in the United States for the second quarter of 2021 Azimut Yachts reports excellent results in the United States for the second quarter 2021 (April-June 2021), with 25 new units delivered in the 14-35 metre range, up 27% on the same period last year. Posted on 1 Aug 2021
Azimut Atlantis 45 debut
First major new addition in their 2020 model line The Atlantis 45 is Azimut's first major new addition in their 2020 model line. Excellent visibility, massive interior volume, and superior performance—all so you can experience the sea in a truly unique way. Posted on 8 Sep 2019
2024 fill-in (bottom)J Composites J/45Maritimo 2023 S-Series FOOTER