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NMMA Report: Powerboat retail sales rebound in September

by National Marine Manufacturers Association 18 Nov 11:50 PST
Discover Boating © Nick Gallop

New data from the NMMA show new powerboat retail sales picked up in September after slowing down in July and August following record growth in June. New boat sales were up 22% compared to August and up 9% year to date (YTD) compared to 2019 on a seasonally-adjusted basis. Furthermore, September 2020 ranks as the second highest single-month total of new powerboats sold in more than a decade.

"New powerboat retail sales are strong across the board, from the high-volume small fishing boat and pontoon segments that account for nearly half of all new boat sales, to the wake sport and offshore fishing segments," said Vicky Yu, NMMA director of business intelligence. "We expect to close out 2020 with more than 300,000 new boats sold - levels the industry hasn't seen since before the Great Recession in 2008-2009."

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