Please select your home edition
North Sails 2019 - NSVictoryList - Leaderboard

MarineMax's Marketing Operations Manager volunteers as VP of Communications for the AMA

by MarineMax 21 Nov 2020 07:02 PST
Amanda Ward © MarineMax

MarineMax recently announced Amanda Ward's promotion to Marketing Operations Manager and touted her volunteer work with the American Marketing Association as the Vice President of Communications.

Abbey Heimensen, MarineMax Director of Marketing, comments, "Amanda's new position will help to drive forward MarineMax and associated brand initiatives across all platforms to execute on the vision and strategy set by myself and company executives. Her participation as a volunteer with the Tampa Bay American Marketing Association further connects her with our community and fellow AMA members by leveraging her expertise in developing strategy and plans for utilizing marketing assets."

Amanda Ward attended Ball State's Miller College of Business. She has been with MarineMax since 2010, beginning as a Web Marketing Manager and evolving to the position of Marketing Operations Manager. Her primary duties include ensuring effective, excellent, and efficient execution by the marketing team and handling day-to-day requests. She will continue to work closely with the marketing and technology teams to interpret data to provide actionable insights and recommendations to move the business forward and improve the consumer experience.

Ward comments, "I believe marketing requires an all-encompassing approach with email, social, web, print, events, and every other medium we discover, providing a wonderful opportunity to build relationships with customers. We identify why our customers want to connect with us and create a plan built around goals, objectives, strategies, tactics, and proper measurement tools. Our world continues to change at a maddening pace. As a marketing professional, this provides the opportunity for continual learning and to meet challenges head-on creating what I consider to be an exciting career."

AMA Tampa Bay's mission is to create a place where marketing professionals in the Tampa Bay area can join a strong community dedicated to advancing marketing and leading future generations. They provide innovative resources and tools, conferences and training, keynote luncheons and workshops, social networking events and career resources, certification, and job search assistance.

Amanda first started volunteer on the Communications Committee in Fall 2019 as Director of Brand/Campaigns. When the previous Vice President of Communications decided to step down, she shared the open opportunity with Amanda, who then earned the new role. On top of monthly board meetings, her duties include responsibility for all marketing communications functions for the chapter, including chapter brand identity, email, social media, collateral, direct mail, graphic design, and campaign development.

For more information, please visit

Related Articles

MarineMax honored at National Boating Safety Award
Boating classes and continuing education is part of the MarineMax DNA With an influx of new boaters in 2020 comes the need for educational programs to keep everyone safe out on the water. Boating classes and continuing education is part of the MarineMax DNA. Posted on 12 Jan
MarineMax appoints new Brand Marketing Manager
Julie Balzano began her marketing career at Young & Rubicam in New York City MarineMax recently announced Julie Balzano as the Brand Marketing Manager to oversee marketing efforts for Galeon, Aquila, Azimut, and MarineMax Vacations. Posted on 2 Dec 2020
Marinemax and Boston Whaler partner with GHOF
Sharing the Guy Harvey Ocean Foundation message with their customers MarineMax and Boston Whaler recently announced a partnership with the Guy Harvey Ocean Foundation (GHOF). Posted on 24 Nov 2020
MarineMax Vacations expands to the Bahamas
A strategic partnership with one of the world's leading sailing charter operators MarineMax Vacations is pleased to announce the expansion of their charter offering to The Bahamas via a strategic partnership with one of the world's leading sailing charter operators, Navigare Yachting. Posted on 16 Nov 2020
Fort Lauderdale Show exceed goals
Accompanied by an online Exclusive Sales Experience If you ask anyone about how the Fort Lauderdale International Boat Show went, you'll hear a lot of the same story. Attendance was down, quality of traffic was up, extreme temperatures and masks made for a tiresome experience. Posted on 5 Nov 2020
MarineMax dealerships receive Grady-White Awards
Recipients of the Admiral's Circle award include MarineMax Houston and MarineMax Jacksonville Several MarineMax dealerships recently received recognition from world-class boat manufacturer, Grady-White. Posted on 7 Oct 2020
MarineMax significantly expands with SkipperBud's
Adding 20 locations, deepening the North-South-West connection MarineMax recently announced the acquisition of SkipperBud's and its affiliate, Silver Seas, deepening the North-South-West connection for both organizations and their customers. Posted on 2 Oct 2020
Celebrating 35 years in the boating industry
For Mike Aiello, National Director of Special Projects at MarineMax Mike Aiello, National Director of Special Projects for MarineMax, celebrates 35 years in the boating industry. Posted on 31 Aug 2020
MarineMax appoints Texas Regional President
Buzz Watkins will head up six boat dealerships MarineMax recently announced the promotion of Buzz Watkins to Texas Regional President. Kyle Langbehn, MarineMax President of Retail Operations, comments, "Buzz is a very well-respected marine industry leader." Posted on 21 Aug 2020
Habitat for Humanity and MarineMax partner up
Breaking the cycle of poverty For the third year in a row, MarineMax partnered with Habitat for Humanity to present a deserving family the keys to their new home in Clearwater, Florida. Posted on 1 Jul 2020
Upffront 2020 Foredeck Club SW FOOTERMaritimo 2019 FooterRooster 2020 - Impact BA - FOOTER