Please select your home edition
J Composites 2020 - LEADERBOARD

MarineMax's Marketing Operations Manager volunteers as VP of Communications for the AMA

by MarineMax 21 Nov 2020 07:02 PST
Amanda Ward © MarineMax

MarineMax recently announced Amanda Ward's promotion to Marketing Operations Manager and touted her volunteer work with the American Marketing Association as the Vice President of Communications.

Abbey Heimensen, MarineMax Director of Marketing, comments, "Amanda's new position will help to drive forward MarineMax and associated brand initiatives across all platforms to execute on the vision and strategy set by myself and company executives. Her participation as a volunteer with the Tampa Bay American Marketing Association further connects her with our community and fellow AMA members by leveraging her expertise in developing strategy and plans for utilizing marketing assets."

Amanda Ward attended Ball State's Miller College of Business. She has been with MarineMax since 2010, beginning as a Web Marketing Manager and evolving to the position of Marketing Operations Manager. Her primary duties include ensuring effective, excellent, and efficient execution by the marketing team and handling day-to-day requests. She will continue to work closely with the marketing and technology teams to interpret data to provide actionable insights and recommendations to move the business forward and improve the consumer experience.

Ward comments, "I believe marketing requires an all-encompassing approach with email, social, web, print, events, and every other medium we discover, providing a wonderful opportunity to build relationships with customers. We identify why our customers want to connect with us and create a plan built around goals, objectives, strategies, tactics, and proper measurement tools. Our world continues to change at a maddening pace. As a marketing professional, this provides the opportunity for continual learning and to meet challenges head-on creating what I consider to be an exciting career."

AMA Tampa Bay's mission is to create a place where marketing professionals in the Tampa Bay area can join a strong community dedicated to advancing marketing and leading future generations. They provide innovative resources and tools, conferences and training, keynote luncheons and workshops, social networking events and career resources, certification, and job search assistance.

Amanda first started volunteer on the Communications Committee in Fall 2019 as Director of Brand/Campaigns. When the previous Vice President of Communications decided to step down, she shared the open opportunity with Amanda, who then earned the new role. On top of monthly board meetings, her duties include responsibility for all marketing communications functions for the chapter, including chapter brand identity, email, social media, collateral, direct mail, graphic design, and campaign development.

For more information, please visit

Related Articles

MarineMax Shatters last year's Q2 Results
Impressive results for its second quarter ended March 31, 2021 The demand for the boating lifestyle is evident as MarineMax announces impressive results for its second quarter ended March 31, 2021. Posted on 23 Apr
Largest Azimut Yacht sold in the USA
Fifth Azimut Grande 38 Metri Trideck goes to an experienced yachtsman The fifth Azimut Grande 38 Metri Trideck build goes to an experienced yachtsman from Houston, Texas. Posted on 10 Mar
MarineMax expands with Cruisers Yachts
Available through MarineMax stores in Minnesota, Baltimore and Boston MarineMax recently announced an expanded relationship with Cruisers Yachts. Cruisers Yachts will now be available through MarineMax stores in Minnesota, Baltimore and Boston. Posted on 23 Feb
IYBA announced 2021 Board of Directors
Two MarineMax leaders now on International Yacht Brokers Association board The International Yacht Brokers Association (IYBA) recently announced its 2021 board of directors, including Chuck Cashman and James Corts of MarineMax. Posted on 17 Feb
MarineMax reports record quarter with 35% growth
To $411.5 million for the quarter ended December 31, 2020 MarineMax, Inc. (NYSE: HZO), the world's largest recreational boat and yacht retailer, today announced results for its first quarter ended December 31, 2020. Posted on 29 Jan
MarineMax honored at National Boating Safety Award
Boating classes and continuing education is part of the MarineMax DNA With an influx of new boaters in 2020 comes the need for educational programs to keep everyone safe out on the water. Boating classes and continuing education is part of the MarineMax DNA. Posted on 12 Jan
MarineMax appoints new Brand Marketing Manager
Julie Balzano began her marketing career at Young & Rubicam in New York City MarineMax recently announced Julie Balzano as the Brand Marketing Manager to oversee marketing efforts for Galeon, Aquila, Azimut, and MarineMax Vacations. Posted on 2 Dec 2020
Marinemax and Boston Whaler partner with GHOF
Sharing the Guy Harvey Ocean Foundation message with their customers MarineMax and Boston Whaler recently announced a partnership with the Guy Harvey Ocean Foundation (GHOF). Posted on 24 Nov 2020
MarineMax Vacations expands to the Bahamas
A strategic partnership with one of the world's leading sailing charter operators MarineMax Vacations is pleased to announce the expansion of their charter offering to The Bahamas via a strategic partnership with one of the world's leading sailing charter operators, Navigare Yachting. Posted on 16 Nov 2020
Fort Lauderdale Show exceed goals
Accompanied by an online Exclusive Sales Experience If you ask anyone about how the Fort Lauderdale International Boat Show went, you'll hear a lot of the same story. Attendance was down, quality of traffic was up, extreme temperatures and masks made for a tiresome experience. Posted on 5 Nov 2020
North Sails 2019 - NSVictoryList - FooterHighfield Boats - MBW - FOOTERMaritimo 2021 - M600 - FOOTER