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Report: New powerboat retail sales reach record highs to close out 2020

by National Marine Manufacturers Association 15 Jan 2021 06:34 PST
Discover Boating © Nick Gallop

According to NMMA's latest New Powerboat Registrations Report, November was another historic month for new boat sales. Data shows new powerboat retail sales gained momentum in November for the third consecutive month, up 13 percent compared to October and up 60 percent compared to the same time period in 2019 on a seasonally-adjusted basis.

"Sales across all boat categories continue to climb, and we expect the year to close with more than 310,000 new powerboats sold in 2020 - levels the industry hasn't reached since before the Great Recession in 2008," said Vicky Yu, NMMA director of business intelligence. "The data surrounding new powerboat retail sales last year reinforces that more Americans took to the water as a way to escape pandemic stress and enjoy the outdoors safely, and we expect this trend to continue into 2021."

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