RBFF, NMMA and MRAA to kick off 2021 Get On Board campaign during National Fishing and Boating Week
by National Marine Manufacturers Association 27 May 2021 15:36 PDT
Get On Board campaign - National Fishing And Boating Week I © National Marine Manufacturers Association
The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) recently announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, June 5-13.
After a historic year with record sales and participation in boating and fishing, the 2021 industry-wide campaign will focus on retaining the recent surge of newcomers, while recruiting the next generation of boaters and anglers.
"More Americans are discovering fishing and boating are not only fun activities the whole family can enjoy close to home, but also a lifeline to wellness," said Stephanie Vatalaro, Senior Vice President of Marketing and Communications for RBFF.
"This year we will continue to encourage people from all walks of life to get outside and enjoy fishing and boating to boost their mental health. These efforts will support our industry with new customers and sales, and the critical conservation programs that are funded by participation."
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