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RS Sailing 2021 - LEADERBOARD

Godfrey dealers awarded the NMMA 2020 Marine Industry CSI Award

by Godfrey Marine 8 Jul 06:43 PDT
Godfrey gets NMMA 2020 Marine Industry CSI Award © Godfrey Marine

Godfrey Marine, manufacturer of premium family Godfrey pontoon boats and Hurricane deck-boats, legendary innovator in versatile deck-boat designs, have announced its boat dealer recipients of the NMMA 2020 Marine Industry Customer Satisfaction Index (CSI) Awards.

The 2020 CSI Awards honor 1,497 boat dealers for customer satisfaction excellence in sales and 1,035 for excellence in continued service. There were 36 Godfrey dealers and 39 Hurricane dealers recognized this year.

For the fifth consecutive year, NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers who actively measure customer satisfaction and pursue continuous improvements to better serve their customers.

"The expectations of today's boater are not only for an extraordinary experience with their boat, but with their overall experience with the dealer from purchase and delivery through ongoing service and maintenance," said Robert Newsome, senior vice president of operations for NMMA. "We recognize the 2020 CSI Award boat dealer recipients for setting the standard for delivering exceptional customer satisfaction and playing a vital role in boater retention."

"We are proud of the hard work and dedication of our network of distributors and dealers," said Heather Roush, director of customer experience, Godfrey Marine. "We are grateful to the NMMA for recognizing the satisfaction of our customers and look forward to the continued success of these sales and service teams."

The complete list of boat dealers honored with an NMMA 2020 CSI Award for their efforts to increase customer satisfaction levels in the boating industry are listed at www.boatsatisfaction.com.

The NMMA 2020 CSI Award dealer recipients achieved an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. Data is collected as part of a survey of customers purchasing a new boat between January 1, 2020 and December 31, 2020. For this reporting period, the program surveyed more than 175,000 customers.

For more information on Godfrey, please visit www.godfreypontoonboats.com. For more information on Hurricane, please visit www.hurricaneboats.com.

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