NMMA hire Kevin M. Williams as Vice President of Marketing
by National Marine Manufacturers Association 16 Jul 2021 23:23 AEST
Kevin M. Williams, NMMA Vice President of Marketing © National Marine Manufacturers Association
NMMA announced today the hire of Kevin M. Williams as Vice President of Marketing. In this new role created in support of the NMMA's strategic plan to expand the market for recreational boating, Williams will oversee the industry's Discover Boating campaign and the integration of the Discover Boating brand with boat shows. This includes all of NMMA's paid media, digital marketing, consumer-facing content and social media, and creative as the association works to invite the next generation to the boating lifestyle.
Williams reports to Ellen Bradley, senior vice president marketing and communications and chief brand officer.
"We could not be more excited to have Kevin as part of the team—he brings deep marketing experience to NMMA from major brands and agencies where he's led initiatives that shape and build brand strategies, help brands better connect with consumers, and ultimately grow business," said Bradley. "As we work to welcome the next generation of boaters, who are more diverse than ever before, Kevin's experience and leadership in multicultural marketing and diversity and inclusion will help recreational boating meet the ever-evolving needs of our consumers and position us for the future."
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