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Maritimo 2023 M600 LEADERBOARD

Azimut Yachts is US market leader with 27% growth

by Azimut|Benetti Group 1 Aug 2021 08:01 PDT
From the left: Azimut Grande Trideck and Azimut Verve 47 © Azimut|Benetti Group

Azimut Yachts reports excellent results in the United States for the second quarter 2021 (April-June 2021), with 25 new units delivered in the 14-35 metre range, up 27% on the same period last year. With these numbers Azimut Yachts, distributed across the US by the brand's historic dealer MarineMax, confirms its position as the leading foreign shipyard in its segment on the US market.

"Americans love Azimut yachts more than ever," said Azimut-Benetti Americas President Federico Ferrante. "In recent months in particular, we have seen steadily increasing interest in all the products in the range, from the super sporty Verve models to our largest yachts, including the new Trideck flagship. The notoriously knowledgeable and demanding American public is particularly appreciative of our proven capacity for product innovation, of the fact that we offer technologically advanced models with a rich array of highly intelligent design solutions. As well as recognising the great reliability of our after-sales service."

The success of Azimut Yachts products on the US market, where dealer MarineMax operates process by teamwork with the company, is backed up by the numbers: in the brand's leading market, Azimut Yachts reported 27% growth in the quarter from April to June 2021, with the delivery of 25 new units totalling 1,550 feet in length (472.4 metres). This result represents a 27% rise on the same period the previous year. The average length of yachts has also increased and now stands at 63 feet (about 19 metres), up 15% on last year.

The two most popular Collections are the top of the range Grande Collection, which with deliveries up 75% confirms the growing interest in larger models, also highlighted by the US debut at the Fort Lauderdale International Boat Show in October of the new Trideck, and the Verve Collection, which has reported spectacular results with the Verve 47, a product developed specifically for the US market that has sold a remarkable 45 units in just a year and a half since the launch. The popularity of this model has exceeded all expectations and prompted the shipyard to create a smaller version, the Verve 42, which will be unveiled in world preview in Fort Lauderdale, but retail contracts have already been signed for 10 units.

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