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Alpha Custom Yachts appoints Denison Yachting to be its exclusive North American dealer

by Denison Yachting 25 Aug 2021 15:20 PDT
Alfresco 125 © Alpha Custom Yachts

Denison is pleased to announce its partnership with Alpha Custom Yachts as its exclusive North American dealer. Alpha Yachts is a new boutique shipbuilding company by veterans of the industry, Roberto and Jorge Aboumrad.

Denison yacht broker David Johnson is responsible for promoting all sales and marketing of the new manufacturer to connect owners with a one-of-a-kind, new-build yacht.

Alpha Custom Yachts is a family-owned luxury yacht builder based in the United States. Yet its roots start with two independent boat dealers in Mexico. In 1989, brothers Roberto and Jorge Abourmrad realized there was a market for American and European-built yachts in Mexico. With 35 years of experience in yachting, they founded Performance Boats and represent Ferretti, Sea Ray, Boston Whaler, and Malibu to sell those brands to Mexican clients.

Over time, Roberto and Jorge, who are experienced yacht owners themselves, noticed another gap in the market — traditional yacht designs did not always reflect the way the owner used the boat. In 2017, Roberto and Jorge partnered with experienced boat builders and founded Alpha Custom Yachts. The first build was a custom Alfresco 106 as a personal yacht project; today, the new company has multiple yachts under construction, up to 140 feet in length.

"I'm honored to be chosen by Alpha to represent such an exclusive brand. A brand who's ethos is to create a beautiful yacht that follows form and function. I know how it sounds, because everyone says that they have built the perfect yacht — but Roberto and Jorge have done it," commented David Johnson. "They have a combined lifetime of yachting experience and when they put their heads together to design the Spritz and Alpha models — the outcome is the perfect yacht in its size category."

Alpha Yachts designs and builds boats that prioritize outdoor spaces, very comfortable cabins with top quality, innovative amenities, and an overall user-friendly experience. For instance, rather than a large main deck salon, the yachts embrace an open-air layout for guests to enjoy the Earth's elements. If all goes as planned, Hull #2 of the Spritz 102 will be on display at the 2021 Fort Lauderdale International Boat Show. The Spritz 102 was recently awarded the prestigious recognition of Best Deck Design by Design Et Al in the 2021 International Yacht and Aviation Awards.

"We consider Denison not only to be a leader in the brokerage community but also accustomed to selling new yachts. They've already represented other brands and that sets them apart from the standard activity of a brokerage firm," said Roberto Aboumrad. "Obviously, our size of boats is not for a normal-sized dealer; so it was complicated to make our decision, but for sure we made the right choice."

Through a longstanding relationship with Roberto, David agreed to be the exclusive representative of Alpha Yachts in North America. Denison will be promoting all sales for the Alfresco and Spritz lines and offering full support for clients.

"We [Alpha Yachts and Denison] both focus on customer satisfaction and products with value. We want to give our customers the best value for their money [together] with an exceptional buying experience," commented Roberto.

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