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Dee Caffari to deliver the Breakfast Keynote Speech at METSTRADE 2021

by Sandra Huijbregts, METSTRADE 2 Sep 2021 05:47 PDT 16-18 November 2021
Dee Caffari - Leg 6 to Auckland, day 16 on board Turn the Tide on Plastic © James Blake / Volvo Ocean Race

The International Council of Marine Industry Associations (ICOMIA) and METSTRADE are delighted to announce that professional sailor and world record holder Dee Caffari will deliver the Breakfast Keynote Speech at the METSTRADE show on 16th November 2021.

The METSTRADE Breakfast Briefing is the traditional kick-off of the show and includes a keynote speech, which is then followed by the ceremony for the DAME Design Award.

Dee Caffari has sailed around the world six times. She is the first woman to have sailed single-handed and non-stop around the world in both directions and the only woman to have sailed non-stop around the world a total of three times.

From secondary school teacher to record-breaking yachtswoman, Dee is an inspiration, having stepped out of her comfort zone and dared to dream. She has been pushing boundaries for close to twenty years and believes in diversity, inclusion, and creating opportunities to develop talent. As a dedicated Ocean Advocate, Dee has experienced how powerful a sporting platform or sports personality can be in conveying an environmental message.

Dee Caffari said: "I am delighted to be invited to the METSTRADE show this year. We are all excited to have the chance to come together face to face and share technology, development and innovation that allows us to future proof the global leisure marine industry. Together we can achieve so much more, so it is exciting to come to the show and be able to hear from the experts themselves."

The topic of Dee's Breakfast Keynote is "The Ocean unites us all, socially, economically and environmentally." The ocean acts as a barometer for the planet's wellbeing, which stresses the importance to look after the seas and oceans. Dee will further explore the challenges the world has been facing, and how to bounce back out of this much stronger. She believes this is our chance to rebuild for the better and look to future-proof our industry by leading the way in sustainability.

The Breakfast Briefing will take place on the morning of Tuesday 16 November in the Auditorium of the RAI Convention Centre prior to opening of METSTRADE 2021 and welcomes exhibitors and VIP guests on invitation only. Following her Breakfast Keynote, Dee Caffari will also be special guest in the METSTRADE TV programme 'Good Day METSTRADE', which will be livestreamed from the TV studio on the METSTRADE show floor.

Due to the Covid pandemic a one-off layout has been adopted for METSTRADE 2021. It will be held at the Europe Complex (Hall 1-7, Europe Foyer & Elicium) of RAI Amsterdam. The show will be organised in accordance with RAI Amsterdam's stringent Covid Protocol, as well as adopting the EU's Digital Covid Certificate (DCC).

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