Please select your home edition
Edition
Vaikobi 2021 FlexForce - LEADERBOARD

Yanmar celebrates 50 years of Recreational Marine Solutions

by Yanmar 7 Sep 07:10 PDT
Launched today at Cannes Yachting Festival and online, YANMAR is welcoming customers to join celebrations marking 50 years of recreational marine solutions © Yanmar Marine

The special commemoration recognizes the historic achievements behind the creation of YANMAR's reputation today for setting the global standard in sailboat and small craft propulsion, backed by the largest worldwide service network in the industry.

Reflecting the contribution of a deeper company legacy to the success of the marine business, the campaign will also honor YANMAR's commitment to more than a century of diesel innovation and the delivery of application-driven solutions for recreational marine and across all sectors, with decades of dedication to quality control and sustainability.

The half-century celebrations starting in September 2021, in which all YANMAR owners are encouraged to participate, feature the development of YANMAR's first purpose-built engine for recreational marine use, the PMX 1 cylinder, with 6-8 hp models, in 1971, in response to an increasing interest in pleasure boating and sailing. This milestone launch was shortly followed by the introduction of the YSE (Yacht Series Engine) in 1972, built specifically for sailing yachts.

After bringing the first marine engine for fishing boats to the market nearly 75 years ago and becoming the first diesel engine manufacturer to receive the Deming Prize for Total Quality Management in 1968, the ground-breaking launch of a dedicated solution for recreational marine use highlights YANMAR's focus on customers. It also portrays how YANMAR simultaneously delivers best-in-class quality, technology, and sustainable solutions - key philosophies driving the diesel technology development at the company since its founding in 1912.

YANMAR continues to set new standards up to the present day, becoming the first recipient of the marine diesel engine NOx certification by the International Maritime Organization (IMO) in 1994. It far exceeded EPA Tier III emissions regulations with the introduction of the 4JH-CR Series in 2014, bringing the benefits of common rail technology to sailing and smaller vessels. YANMAR's complete line-up of class-leading, efficient and quiet sailboat and powerboat engines is expanding with the recent launches of the 6LF and 6LT series.

Martijn Oggel, Global Sales Manager, said: "We are proud to celebrate 50 years of providing recreational marine customers with purpose-built solutions, confident that we are best positioned to continue delivering the most trusted, advanced engines for decades ahead. YANMAR has always led the way with industry-leading and award-winning technology, breaking new ground in low emissions and reliability.

"With this campaign, we want to demonstrate why our engines are the most proven, premium units in the world, showing how our 50 years of recreational marine solutions has enhanced the enjoyment of boating and contributed to the advancement of the marine industry.

"We often receive feedback from customers with stories about family, work, fishing, sailing, adventure and more, all powered by YANMAR, and we want to invite everyone to share those experiences. We welcome everyone to get involved on social platforms to share their stories as a part of our #yanmar50 contest and look forward to seeing our customers over the next few months to join in the celebrations at the summer and fall boat shows."

Introduced for the first time at this year's Cannes Yachting Festival and online, the three-month Celebrating 50 Years of Recreational Marine Solutions campaign will center on customer engagement. Users' personal YANMAR stories and experiences will be highlighted on social platforms using #yanmar50 incentivized by prizes.

Contextualizing the company's pivotal role in leading the marine industry in the progression of diesel innovations, a timeline pinpoints important dates and awards during the journey from nearly 75 years ago, when YANMAR launched its first marine engines, to the development of the first purpose-built recreational marine engine. A model of the first purpose-built engine, the PMX, will also be available to view at US boat shows this year on the YANMAR stand.

Share your YANMAR story using #yanmar50, tagging @yanmarmarine on Instagram or @yanmarmarineinternational on Facebook, for an opportunity to receive one of 50 YANMAR gift packages. Visit here for more details about the 50 years celebration giveaway opportunities and to explore the history behind YANMAR's recreational marine solutions.

Visit YANMAR at Cannes Yachting Festival from September 7th on Stand QML326, Newport International Boat Show, US Power and Sailboat Shows (Annapolis), Fort Lauderdale International Boat Show, and METSTRADE.

Related Articles

World's first 70 MPa high-pressure hydrogen refuel
The test boat cruised on a route around the island of the Osaka-Kansai World Exposition 2025 Yanmar Power Technology (YPT), a Group company of Yanmar Holdings Co., Ltd., has conducted the world's first 70 MPa high-pressure hydrogen refueling of a ship using a demonstration test boat equipped with a hydrogen fuel cell system. Posted on 20 Oct
Dtorque's sales rights transferred to Neander
The new agreement will enable Neander to maximize sales growth and develop market opportunities Following three and a half years as exclusive global distributor for the Dtorque 111 turbo diesel outboard, Yanmar Marine, alongside the engine's developer and manufacturer, Neander Shark GmbH, have jointly announced the next phase of their partnership. Posted on 2 Jun
Hydrogen fueled marine engines
Japanese Manufacturers Cooperate on development Kawasaki Heavy Industries, Ltd., Yanmar Power Technology Co., Ltd., and Japan Engine Corporation formed a consortium of Japanese engine manufacturers to pursue joint development of hydrogen fueled marine engines for ocean-going and coastal vessels Posted on 9 May
Yanmar strengthens links with watersport community
With 2021 Wakesurf event sponsorship YANMAR Marine International (YMI) has announced a new sponsorship deal with The World Wake Association (WWA), confirming its support for key international wakesurf events in the US, Japan and London during 2021. Posted on 25 Mar
Yanmar conducts field demonstration test
International Maritime Organization announced strategy to reduce greenhouse gas emissions to zero Yanmar Holdings Co., Ltd. and its subsidiary Yanmar Power Technology Co., Ltd. have conducted a field demonstration test for the maritime fuel cell system on March 24, in Oita, Japan. Posted on 25 Mar
New VC20 Vessel Control System by Yanmar
Developed for single, twin, and triple engine installations Yanmar Marine International is launching a new Vessel Control System delivering the advanced functionality, modern design, and easy installation suited to evolve alongside its latest electronically controlled engines in the years ahead. Posted on 26 Nov 2020
Yanmar and Mastry join with Nautique
To introduce new diesel engine solution to wake sports market Yanmar Marine International and Mastry Engine Center have partnered with renowned water sports boat manufacturer Nautique Boat Company, Inc. to introduce the efficiency, performance, and safety benefits of a premium Yanmar diesel package. Posted on 23 Oct 2020
Smartgyro and Simrad® partner up
Data from Smartgyro stabilizers can now be integrated with the latest Simrad® multifunction displays Gyro stabilization technology company Smartgyro has partnered with marine electronics specialist Simrad® to enable the integration of all data from its stabilizers with the latest Simrad® multifunction displays. Posted on 15 Oct 2020
Yanmar introduces the SD15 saildrive solution
Benefits of saildrive now available for larger monohulls and multihulls Enabling the 50-to-65-foot monohull and multihull sector to access the installation and user benefits associated with saildrive systems for the first time, the new SD15 is already successfully installed on a Sunreef 50. Posted on 8 Oct 2020
Yanmar Summer Warranty Extension
Customers can enjoy a care-free season with Yanmar's extended warranty Yanmar is extending its standard warranty period until 1 October 2020 to support boaters this summer season as they return to the water after the easing of COVID-19 restrictions. Posted on 15 Jun 2020
Maritimo 2021Oct - S60 BOTTOMJ Composites 2020 - FOOTERRooster 2020 - Impact BA - FOOTER